Associate Product Marketing Manager

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

• Job Title: Associate Product Marketing Manager

• Job Summary: The Associate Product Marketing Manager – TCG will support the execution of marketing programs that drive awareness and engagement for Pokémon Trading Card Game products and campaigns. This role assists the TCG Product Marketing team by maintaining the overall marketing calendar, producing weekly updates for stakeholders, managing product samples, and supporting the development of marketing assets. The ideal candidate is highly organized, detail-oriented, and passionate about delivering exceptional marketing experiences for fans worldwide.

• FLSA Classification (US Only): Exempt

• People Manager: No

What you’ll do

• Support the TCG PMM team in planning and executing marketing campaigns for Pokémon TCG products and expansions, including preparing marketing documents for internal review and sharing finalized plans with stakeholders.

• Manage project timelines and deliverables, ensuring campaigns launch on schedule and meet quality standards.

• Coordinate with internal teams (e.g., Creative, Digital, PR) and external partners to support integrated marketing efforts, including maintaining a weekly update newsletter and managing the overall marketing calendar to ensure all channel teams are informed about critical dates.

• Track and report on campaign performance, providing insights and recommendations for optimization.

• Support development of marketing assets, including reviewing copy and creative for accuracy and brand consistency.

• Collaborate with regional teams to ensure global alignment and address market-specific needs.

• Maintain documentation and provide clear follow-up to keep stakeholders informed throughout project lifecycles.

• Contribute to brainstorming and creative development for marketing initiatives.

• Manage product samples, including inputting initial quantities, overseeing the sample pool, placing orders, and ensuring teams receive the products needed to execute key marketing initiatives.               

What you’ll bring

• Foundational Experience: 1–3 years of relevant professional experience in marketing or a related field, or equivalent applicable experience.

• Education: Bachelor’s degree in Marketing, Business, or related discipline required; MBA or equivalent experience is a plus but not expected.

• Communication: Clear and proactive communicator with the ability to share updates and collaborate across teams; comfortable presenting information to stakeholders.

• Collaboration: Experience working with internal teams and external partners; exposure to agency coordination or international stakeholders is a plus.

• Project Support: Strong organizational skills to assist with scheduling, maintaining calendars, and supporting project execution.

• Problem-Solving: Ability to identify issues and recommend practical solutions with guidance from senior team members.

• Technical Skills: Proficiency in Microsoft Office, particularly PowerPoint and Excel.

• Brand Knowledge: Interest in the Pokémon brand and willingness to learn about the TCG category; passion for gaming or entertainment is a plus.

• Cultural Awareness: Understanding of Japanese language and business culture is a strong plus, but not required.

• Travel: Ability to travel domestically and internationally up to 5–10% of the time. 

• While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.

• Proficiency in Microsoft Office Suite.

Base Salary Range: For this role, new hires generally start between $84,800 – $100,035 per year. The full range is $84,800 – $125,800 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-Hybrid

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.