Product Marketing Manager - LATAM (Bilingual - Spanish/English)

Get to know The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. 

Learn more online at corporate.pokemon.com and pokemon.com.

Note: Please include an English version of your resume with your application

Get to know the role

• Job Title: Product Marketing Manager, LATAM (IC3)
• Job Summary: Product Marketing Manager - LATAM is a newly created position tasked with accelerating the growth of the Pokémon business in Latin America. This position works with the Sr. Manager, Marketing – LATAM to shape regional marketing strategy and lead high‑impact campaigns that elevate the Pokémon brand. This position collaborates with cross-functional marketing and business partners to develop omni channel marketing plans that support brand activations spotlighting multiple Pokémon products and experiences, helping teams align on messaging, goals and tactics. This position will own and foster relationships with internal and external partners and facilitate streamlined communication with them to ensure alignment on marketing plans, and flawless execution.
• FLSA Classification (US Only): Exempt
• People Manager: No

What you’ll do

• Partner with Product, PR, Social Media, Retail, Events and various Digital Marketing teams to execute integrated marketing campaigns that support Marketing initiatives in LATAM.

• Review marketing materials and creative assets, including materials created both in-house and by agency creative partners, while leading internal and external partner feedback loops and approvals.

• Maintain annual marketing calendars, ensuring milestones are up-to-date and communicated to key stakeholders.

• Prepare marketing campaign performance reports, tracking against business and marketing key performance indicators (KPIs) and recommending necessary adjustments for future success.

• Build and manage relationships with Product Marketing Managers, Leadership, Integrated Marketing Teams and External Stakeholders which include International Partners.

• Stay current on industry trends and consumer research, using this knowledge to inform marketing strategy and tactics.

What you’ll bring

• Five (5) to seven (7) years of relevant professional experience, including at least four (4) years in a product or brand marketing manager or similar agency role.

• Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.

• Languages: Excellent verbal and communication skills in both English and Latin American Spanish, at near-native level.

• Experience executing marketing programs in Latin America, specifically in Mexico and Brazil. 

• Experience managing development of 360 marketing programs utilizing a paid-earned-owned framework.

• Experience leading cross-functional marketing teams to execute marketing campaigns, particularly social media and digital marketing teams.

• Experience working with agencies and external partners to execute marketing initiatives.

• Understanding of Paid Media platforms and best practices.

• Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development.

• Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion.

• Clear thinker and communicator with excellent written and oral communication.

• Excellent verbal and written communication skills in both English and Latin American Spanish, at near-native level. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level.

• Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions.

• Organized and process-oriented with proven ability to manage multiple projects at once.

• While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.

• Experience working with global brands, marketing consumer products, entertainment franchises or consumer events is preferred.

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.