Experiential Promotions Coordinator

Get to know The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. 

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

• Job Title: Experiential Promotions Coordinator

• Job Summary: The Licensing & Promotions Team is responsible for creating and executing a range of activities, including (but not limited to) merchandise licensing, promotions and experiential partnerships that increase the visibility of the Pokémon brand across the globe. Our primary geographic remit is US & Canada, Latin America and Oceania. The team focuses on developing new initiatives that can enhance the Pokémon brand, including museum partnerships, location-based entertainment opportunities and custom sports collaborations.
  
  We are looking for a highly organized and versatile Experiential Promotions Coordinator to support the development and execution of high-impact licensed activations that bring the Pokémon world to life in unexpected and delightful ways. This role will work closely with the Senior Licensing & Promotions Manager and cross-functional teams to coordinate logistics, manage timelines, and ensure brand authenticity across all experiential initiatives. The ideal candidate is a detail-oriented, collaborative project manager with a passion for bringing immersive brand experiences to life.

   

• FLSA Classification (US Only): Exempt

• People Manager: No

What you’ll do

• Project Coordination: Support the planning and execution of experiential licensing programs, including cultural institution activations, programmatic sports initiatives and LBE launches.

• Product Integration: Coordinate with Licensing & Promotions team members to integrate custom created merchandise into activations, ensuring alignment with brand standards.

• Cross-Functional Collaboration: Work closely with internal teams (marketing, brand and creative services, legal, PR, etc.) to align project goals and execution milestones. Regularly communicate with the Premier Events team to ensure that relevant details for Pokémon XP are shared with licensing partners.

• Partner Support: Liaise with external vendors, agencies, and partners to ensure milestones are achieved on time and within scope.

• Creative Development: Work with internal and external partners to develop supporting marketing materials for bespoke activations.

• Asset Management: Organize and distribute creative assets, product samples, and promotional materials as needed.

• Reporting: Help compile post-mortem campaign recaps, analyze performance metrics against benchmarks, and compile comprehensive post-activation reports.

• Brand Integrity: Ensure all materials and activations adhere to brand guidelines and maintain authenticity.

What you’ll bring

• Experience: 3–5 years in sports or experiential marketing, event production, brand activations, or promotions.

• Education: Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).

• Skills:

  • Strong organizational and project management skills.

  • Excellent written and verbal communication.

  • Ability to manage multiple projects simultaneously in a fast-paced environment.

  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook); experience with project management tools a plus.

• Preferred: Experience working in sports activations, with licensed IP, entertainment brands, or fan-driven communities.

Base Salary Range: For this role, new hires generally start between $86,000.00 - $102,000.00 per year. The full range is $86,000.00 - $150,000.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-MK1 #LI-Hybrid 

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.