Product Marketing Manager

Get to know The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. 

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

• Job Title: Product Marketing Manager, Ecommerce
• Job Summary: The Product Marketing Manager, Ecommerce supports the planning, coordination, and execution of product marketing initiatives across multiple channels for Pokémon Center. This role serves as a key liaison between product, creative, marketing, and external partners to ensure accurate product information, compelling messaging, and successful campaign execution. The individual will help bring products and brand initiatives to market by managing campaign planning, coordinating cross-functional teams, optimizing channel performance, and delivering fan-first marketing experiences that align with business objectives.
• FLSA Classification (US Only): Exempt
• People Manager: No

What you'll do

• Partner with cross-functional teams to gather, consolidate, and communicate product information, campaign objectives, and key messaging to support successful product launches and marketing initiatives.
• Develop and distribute campaign briefs that outline product highlights, target audiences, promotional assets, and strategic objectives for internal and external stakeholders.
• Manage and maintain marketing calendars, ensuring campaign milestones, deliverables, and deadlines are clearly documented and communicated across teams.
• Coordinate with creative, digital, social, PR, email, web, and paid media teams to ensure cohesive and timely execution of marketing campaigns.
• Review campaign materials and marketing assets to ensure alignment with brand standards, product positioning, and business goals.
• Monitor campaign progress, identify risks or roadblocks, and proactively partner with stakeholders to resolve issues and maintain timelines.
• Analyze channel and campaign performance across email, social media, paid media, web, and other marketing channels, translating insights into actionable recommendations.
• Support post-campaign reporting and performance reviews by gathering data, identifying learnings, and sharing recommendations to improve future marketing efforts.
• Foster strong collaboration across departments and external partners to ensure alignment on marketing priorities, product launches, and promotional activities.

What you'll bring

• Five (5) to seven (7) years of professional experience in product marketing, channel marketing, digital marketing, or a related field.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or a demonstrated equivalent combination of education and experience.
• Experience supporting retail, consumer goods, or ecommerce product launches and integrated marketing campaigns across multiple channels.
• Strong understanding of channel performance optimization, including email, paid media, web, social media, and organic marketing initiatives.
• Experience working with cross-functional teams and external partners in a fast-paced marketing environment.
• Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and drive projects from concept to completion.
• Strong analytical skills with experience using marketing and analytics tools such as Google Analytics, Looker, or similar platforms to inform decision-making.
• Excellent written and verbal communication skills, including the ability to translate complex information into clear, compelling messaging.
• Strong storytelling, copywriting, and content development capabilities, with an emphasis on creating engaging customer experiences.
• High attention to detail, organizational skills, and commitment to delivering accurate, high-quality work.
• Proficiency with Microsoft Office and familiarity with project management, CRM, analytics, and content management tools.
• Familiarity with the Pokémon brand is a plus; passion for creating fan-first experiences and a willingness to deepen brand knowledge is highly valued.
• Ability to travel up to 4 times a year domestically and internationally.

Base Salary Range: For this role, new hires generally start between $95,000.00 - $127,000.00 per year. The full range is $95,000.00 - $172,000.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-Hybrid #LI-JL1

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.