Lifecycle Marketing Lead

Why join Polycam?

Polycam's mission is straightforward: Democratize 3D capture and make it universally useful. We want to empower creators, builders, and businesses with access to the most advanced 3D capture technologies, wrapped up in a thoughtful system that makes them effortless, easy-to-use and deeply helpful to their work. By allowing people to transform their real world into high-fidelity 3D models using their everyday devices, Polycam is bringing a whole new generation of builders into the world of 3D. We believe the future of 3D creation is more than a niche skill; it's a universal language.

Polycam is a company that’s aware of its place in the history of imaging and photography. Our central goal is to deliver incredible 3D imaging capabilities to as wide of an audience as we can and watch what their creativity and excitement can do. To do that, we’re focused on making 3D capture seamless, affordable, and collaborative. We believe that people will do incredible things when handed wonderful technology, and we strive to get Polycam into as many hands as possible.

If you’re passionate about creativity, innovation, and making a significant impact, Polycam is the place for you! 

About the Role: 

As the Lifecycle Marketing Lead, you will architect and own customer journey experiences and conversion. From the moment a user captures their first scan to when they expand into enterprise licenses, you’ll design the journeys and experiences that drive measurable business growth.

This is a high-impact role where you’ll build fullstack lifecycle marketing from the ground up, combining first-principles thinking, experimentation, and cutting-edge AI tools to accelerate adoption and break into new markets. 

What You’ll Do:

• Design and own the customer journey: Map each stage, identify friction points, and design experiments to accelerate conversion.
• Own and scale channels: Lead email, in-product, and push; test emerging channels.
• Segment intelligently: Build ICP-based segmentation and personas.
• Experiment relentlessly: Develop and run hypothesis-driven roadmaps, measuring results against revenue.
• Innovate: Go beyond the playbook, bring new ideas in AI workflows, creative personalization, and global localization.

Who You Are: 

• 7+ years of lifecycle marketing experience, ideally within B2B.
• Proven ability to drive lifecycle marketing initiatives across multiple channels (email, in-app, push, SMS, paid, and web), creating integrated campaigns that engage users throughout the customer journey.
• Demonstrated success in designing customer journeys that materially increase conversions and revenue.
• Deep fluency with AI-powered marketing workflows, including content generation, testing, and insights.
• First-principles thinker who challenges assumptions and develops unconventional solutions.
• Thrives in fast-moving, ambiguous environments with a high degree of autonomy.
• Strong communicator and collaborator across marketing, product, and sales teams.

Salary Range:

The salary range for this position is $125,000 - $140,000. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes medical, dental, vision, financial, and other benefits.

Our Commitment to You:

At Polycam, we're committed to the health and well-being of our team! We offer comprehensive medical, dental, vision, and life insurance to support your health and peace of mind. Maximize your benefits with both Health and Dependent Care FSAs for added tax savings. While we currently don’t offer a company match, we do provide a 401(k) plan through Guideline to help you plan for a secure and bright future.

We also offer a flexible PTO policy so you can maintain a healthy work-life balance, and one Monday each quarter, the whole company takes the day off to recharge. Enjoy flex-time working hours to fit your schedule and 12 weeks of parental leave to support you during life's important moments.

We’re invested in your growth—enjoy $1,500 annually to spend on certifications, courses, training, and more! Plus, we keep things engaging with in-person team-specific meetups, conferences, and biannual field trips to unique sites across the nation. Join us and thrive with Polycam!

Disclaimer:

This job description is just the starting point! It’s not an exhaustive list of every task, duty, or responsibility you'll handle. Things change, and so might your role. We’ll keep you on your toes with new challenges and opportunities.

Physical Requirements:

This role involves extended periods of sitting at a desk and working on a computer.

Equal Opportunity Employer

At Polycam, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, experiences, and perspectives. Polycam is an equal opportunity employer and does not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, veteran status, or any other protected status.

If you need accommodations during the application or interview process, please let us know—we’re here to support you.