Director of Growth Marketing, New Ventures

United States

About us

Pomelo Care is a multi-disciplinary team of clinicians, engineers and problem solvers who are passionate about improving care for moms and babies. We are transforming outcomes for pregnant people and babies with evidence-based pregnancy and newborn care at scale. Our technology-driven care platform enables us to engage patients early, conduct individualized risk assessments for poor pregnancy outcomes, and deliver coordinated, personalized virtual care throughout pregnancy, NICU stays, and the first postpartum year. We measure ourselves by reductions in preterm births, NICU admissions, c-sections and maternal mortality; we improve outcomes and reduce healthcare spend.

Role Description
Pomelo is now expanding into new women’s health verticals and seeking a Director of Growth Marketing to build and scale the marketing engine for our newest venture from the ground up. This is not a “tweak the playbook” role — you will be responsible for finding product–channel fit for a brand-new offering within a fast-moving, well-funded health tech company. Success will require deep marketing expertise, creativity, analytical rigor, and the ability to inspire trust in a sensitive category.

Your North Star
Lead the marketing strategy and execution for our new women’s health offering — from first tests to full-scale acquisition — with clear, measurable results.

What You’ll Do

  • Develop and execute a multi-channel growth strategy across paid, fixed, and non-paid channels, including paid search, paid social, affiliates, referrals, SEO, and email lifecycle.
  • Rapidly design, launch, and iterate on tests to identify product–channel fit with a limited early budget.
  • Set up and own marketing analytics, attribution models, and core growth KPIs.
  • Plan, forecast, and allocate marketing budgets to maximize efficiency while driving scale.
  • Recruit and manage the resources required — full-time, freelancers, and agencies — to support growth objectives.
  • Collaborate with Product, Clinical, and Operations teams to ensure marketing builds patient trust and aligns with service delivery.
  • Drive revenue, CAC, and LTV outcomes that align with our new venture targets.

Who You Are

  • Significant experience (typically 8+ years) in growth/performance marketing or lead generation, including 2+ years in management.
  • Proven success building and scaling marketing for a DTC business with >$20M ARR; bonus if in health tech or another highly regulated industry.
  • Broad channel expertise across paid search, social, affiliates, referrals, SEO, and email.
  • Experience in a 0–1 growth environment — testing, iterating, and building channels from scratch.
  • Analytical and metrics-obsessed — comfortable with CAC/LTV modeling, A/B testing, and marketing analytics platforms.
  • A hands-on builder who thrives in ambiguity, moves quickly from idea to test, and balances brand building with short-term performance needs.

Bonus Points

  • Experience in women’s health or another high-trust/regulated industry.
  • Strong perspective on creative and brand for DTC health products.
  • Comfort stepping into content creation when needed.

Why Join Us
At Pomelo Care, you’ll join a team of clinicians, engineers, and problem-solvers improving maternal and newborn health at scale. We value speed, data-driven decision-making, cross-disciplinary collaboration, and always putting the patient first.

You’ll also get:

  • Competitive healthcare benefits
  • Generous equity compensation
  • Unlimited vacation
  • Membership in the First Round Network — a curated founder and operator community

At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We hire people from a variety of backgrounds, including, but not limited to, race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.

Our salary ranges are based on competitive pay for our company’s size and industry, and are one part of the total compensation package, which also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on factors including qualifications, experience, skill set, geography, and internal equity. A reasonable estimate of the current salary range is $175,000–$190,000. We expect most candidates to fall in the middle of the range. We also believe your personal needs and preferences should be considered, so we allow some choice between equity and cash.

Potential Fraud Warning


Please be cautious of potential recruitment fraud. With the increase of remote work and digital hiring, phishing and job scams are on the rise with malicious actors impersonating real employees and sending fake job offers in an effort to collect personal or financial information.

Pomelo Care will never ask you to pay a fee or download software as part of the interview process with our company. Pomelo Care will also never ask for your personal banking or other financial information until after you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All official communication with Pomelo Care People Operations team will come from domain email addresses ending in @pomelocare.com.

If you receive a message that seems suspicious, we encourage you to pause communication and contact us directly at careers@pomelocare.com  to confirm its legitimacy. For your safety, we also recommend applying only through our official Careers page. If you believe you have been the victim of a scam or identity theft, please contact your local law enforcement agency or another trusted authority for guidance.

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