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Content Marketing Manager

New York, New York, United States

Pontera is a fintech company on a mission to help people retire better. Our software platform enables retirement savers to get the help they need managing their 401(k) and other retirement plan accounts as part of a personalized strategy by their trusted financial advisor. 

Pontera is used by financial advisors across the nation– from SMB to Fortune 500 RIA firms, independent broker-dealers, plan custodians, and plan advisors. 

Backed by leading venture capital firms including ICONIQ Growth and Lightspeed Venture Partners, Pontera is built by talented individuals who share a dedication to helping people retire with greater security. 

Our team is fast-growing and driven to become one of the largest fintech companies in the world.  Our culture is built on a people-first principle: in a complex and numbers-driven industry, we never lose sight of the people we serve and work alongside. That’s where you come in.

DESCRIPTION

Pontera is seeking a Content Marketing Manager to join our growing content marketing team. This is a full-time position, equally responsible for planning strategic, full funnel content campaigns as well as fulfilling written materials for various internal stakeholders.

The ideal candidate is passionate about creating compelling copy, with an understanding of content marketing in the B2B software industry. This is a great opportunity for content enthusiasts with a desire to learn and contribute to a company’s growth. 

Reporting to the Head of Brand, you will collaborate with our designer, content strategist, and various other stakeholders in the marketing department to drive education, brand awareness, and visibility.

RESPONSIBILITIES

  • Plan and prepare long-form content campaigns, including white papers, research reports, ebooks, etc.
  • Prepare email and ad copy as part of larger, integrated campaigns Draft FAQs, guides, and more for use in marketing campaigns for financial advisors and their end-clients.
  • Execute content strategies that drive engagement, brand awareness, and lead generation across multiple channels.
  • Prepare thought leadership content for executive social channels, blogs, op-eds, and more.
  • Generate a repository of on-brand content for our website and digital campaigns that accurately represents our value proposition.
  • Work closely with our graphic designer to ensure that all content is visually appealing and optimized for user experience across different platforms and devices.
  • Gather feedback from the internal and external stakeholders who can verify that your writing lands as intended. Exercise a high degree of flexibility and continuous improvement when receiving constructive feedback.
  • Monitor content performance using analytics tools and adjust strategies based on data-driven insights.
  • Stay abreast of industry trends and sales conversations to continuously improve content quality and relevance.
  • Grow as a mentor in copyediting to help other team members and freelancers improve their writing.

REQUIREMENTS

  • 4+ years of experience in content creation for financial services/products
  • Excellent organizational and interpersonal skills 
  • Stellar writing skills with the ability to synthesize complex information 
  • Expert at soliciting, embracing, and incorporating feedback on your work
  • Strong drive to become a subject matter expert 
  • Thorough understanding of how to analyze the performance of content marketing campaigns, including various KPIs and return on investment
  • At least a basic understanding of keyword strategy and SEO
  • Ability to think strategically and use in-house and third-party data to craft compelling narratives 
  • Experience writing for the following formats and channels: blog, website, digital and offline ads, long-form research/white papers, infographics.

WHAT WE OFFER

  • Compensation: $130,000 to $150,000 annually
  • Opportunity: Have a major impact at a fast-growing startup that is revolutionizing the FinTech industry
  • Team Culture: A collegial, collaborative, fun work environment with frequent team events
  • Equity: All new hires are eligible for equity grant participation
  • Healthcare: Comprehensive & affordable insurance benefits with a variety of plan options
  • Retirement: 401(k) with employer match & employer-sponsored access to a retirement advisor
  • Family Benefits: Paid parental leave & reimbursement program for family planning services (such as fertility treatments, adoption, or surrogacy
  • Professional Development: Sponsored learning & development program (to cover classes, certifications, and more!)
  • Food Perks: Fully stocked kitchen & lunch reimbursement program
  • Work Flexibility: A hybrid office work model (In-Office Tues/Weds/Thurs and WFH Mon/Fri) & generous PTO day

Pontera is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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