
Principal, Go-To-Market
Principal, Go-To-Market
About Sagard
Sagard Holdings ("Sagard") is a multi-strategy alternative asset manager located across North America, Europe, and the Middle East. We have experienced remarkable growth since 2016, with assets under management expanding to over US$27B and a team of over 400 diverse professionals.
Sagard invests across four asset classes: Venture Capital, Private Equity, Private Credit, and Real Estate. Founded by Power Corporation of Canada, Sagard operates with an entrepreneurial spirit and a commitment to generating attractive returns through flexible capital solutions and deep industry knowledge. We foster long-term partnerships and empower the growth of our investments through a unique global network.
Learn more at https://www.sagard.com/
Position Overview
We’re seeking an experienced and driven Go-to-Market (GTM) Principal to join our Value Creation Team to support the growth of our portfolio companies. In this role, you will collaborate closely with our Partner & Chief Growth Officer (CGO) to develop and execute go-to-market strategies for our Venture & PE investments. You will act as a thought partner and advisor to portfolio company CEOs, CROs & CMOs, providing guidance and support. This is a rare opportunity for operators to leverage their b2b expertise in sales, marketing, and/or revenue operations at a Venture Capital & Private Equity fund and make a material impact to our portfolio companies.
Responsibilities
- Strategy & Execution:
- Work closely with the CGO to develop and execute the Value Creation Team's Go-To-Market strategy & playbooks, ensuring it remains a core pillar of impact and differentiation for Sagard.
- Act as a thought partner and advisor to portfolio company CEOs, CROs & CMOs, providing guidance and support on go-to-market strategies.
- Sagard GTM Initiatives:
- Lead planning & execution of our annual Sagard Growth Summit bringing together CMOs, CROs & CTOs from across our global portfolio.
- Lead & support GTM programming including executive roundtables, GTM webinars, our annual European showcase, GTM benchmarking and other initiatives throughout the year.
- Thought Leadership:
- Lead and support the creation of original research and thought leadership content to be featured on linkedin & media publications.
- Reporting & Analysis:
- Track and own reporting for high-priority initiatives and GTM support.
- Analyze key performance indicators (KPIs) to measure the effectiveness of growth strategies.
Experience & Qualifications
- 5-10 years of experience working with B2B SaaS businesses, preferably early-stage startups and scaleups ($1M - $200M ARR).
- Must have: Operating experience in the go-to-market function, such as sales, product marketing, or revenue operations in a b2b software company.
- Must have: Experience working in a consulting or client services context, providing advice, guidance or working with c-suite execs.
- Must have: Ability to write, and create compelling content and facilitate discussions with c-suite execs.
- Strong understanding of go-to-market strategies, sales methodologies, and marketing best practices.
- Excellent analytical, problem-solving, and communication skills.
- Ability to build strong relationships with portfolio company leaders and stakeholders.
- Proven track record of driving growth and achieving results.
Our Ideal Candidate
- Strategic thinker: Possesses strong analytical and strategic thinking skills, with the ability to identify opportunities and develop innovative solutions.
- Growth-oriented: Passionate about driving growth and helping businesses achieve their full potential.
- Collaborative partner: Excels at building relationships and working collaboratively with portfolio companies and internal teams.
- Effective communicator: Communicates clearly and concisely, both verbally and in writing, and can adapt communication style to different audiences.
- Results-oriented: Driven to achieve results and make a tangible impact on the success of Sagard's portfolio companies.
Join Sagard and become part of a collaborative, entrepreneurial culture that values diversity, innovation, and excellence.
We are an equal opportunity employer committed to fostering an inclusive workplace where every individual has the opportunity to thrive.
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