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Senior Account Director, Digital, UK Innovation Engine

London

Overview
Porter Novelli does business better. For 52 years, the agency has driven transformation in marketing communications. Today, this continues through the Innovation Engine (IE)—an integrated capability spanning five functions: Intelligence, Strategy, Digital, Influence, and Paid 
Media.

The Senior Account Director, Digital, UK is a client-facing digital leader responsible for overseeing the planning, execution, and performance of digital-first campaigns. This individual ensures strategic alignment, quality execution, and performance optimization across platform-based digital workstreams—paid and organic. This role is integral in connecting content and channel with insight and intelligence, while leading the client relationship from a digital perspective.

Core Purpose
To lead the execution and optimization of integrated digital campaigns, driving results for clients across content, performance media, and digital platforms. 

Responsibilities

Strategy & Vision
•    Translate strategic Digital vision into operational campaign plans (including Digital, Influencer and Paid Media).
•    Guide content and performance strategy using platform and audience insights.
•    Ensure Digital work aligns with foresight, research, and strategic frameworks.

Leadership
•    Lead Digital campaign planning and execution across digital channels.
•    Manage junior Digital team members and collaborate cross-functionally.
•    Represent Digital thinking in internal and client-facing conversations.

Client Impact & Business Development
•    Act as the primary digital lead for day-to-day client management.
•    Present campaign strategy, KPIs, and performance recommendations.
•    Contribute digital thought leadership to pitches and proposals.

Commercial & Operations
•    Manage scope, timelines, and delivery for Digital, Influencer and Paid Media programmes.
•    Oversee quality control for Digital assets and reporting.
•    Collaborate with external partners and offshore teams to ensure delivery excellence.
•    Leverage AI in the work (hands-on use of AI) to automate and elevate deliverables.

Team Development & Culture
•    Mentor Digital team members and support Digital upskilling initiatives.
•    Share emerging Digital trends and platform knowledge across the team.
•    Champion inclusive, performance-oriented, and collaborative team behaviors.

Deliverables
•    Digital, Influencer and Paid Media campaign plans, channel calendars, and content workflows.
•    KPI tracking dashboards and digital performance reports (working closely with the Data and Intelligence team).
•    Digital campaign execution and management.
•    Strategic Digital recommendations for ongoing optimization.

Targets & KPIs
•    Campaign delivery on time and on budget.
•    Digital campaign results against KPIs (CTR, CPA, conversions).
•    Data and AI utilization in strategy and planning.
•    Client satisfaction and team collaboration metrics.
•    Billability target: 75–80%.

Skills & Expertise
•    8+ years in digital marketing, campaign management, or platform strategy.
•    Strong understanding of Paid Media, Influencers, content strategy, SEO, and SEM.
•    Strong use of AI to automate and elevate the work.
•    Experience managing Digital campaigns in the Health sector.
•    Excellent communication and client relationship skills.
•    Ability to lead, coach, and inspire junior Digital team members.

Why This Role Matters
This role ensures that Digital strategies are turned into digital impact—through precise execution, sharp insight, and strong client collaboration. It’s where performance, platforms, and people intersect to deliver campaign success.

 

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UK Demographics Questions - Porter Novelli

Our vision is for Porter Novelli to be a workplace of true belonging where people feel safe, supported and represented so they can perform at their best everyday.

We define True Belonging as everyone being truly accepted and respected for who they are. We do not try to get people to fit in. We believe in culture add and understand that we are all multifaceted and have unique perspectives worth sharing & listening to. We take decision using a wide net and always strive to learn more about the unique experiences of living in society yesterday, today and tomorrow.

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Going forward, we will ask everyone to complete this form annually so that we continue to understand our changing workforce and assess the extent to which we are achieving our diversity and inclusion commitments.

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