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Head of Enterprise Product Marketing

San Francisco, California, United States

Who Are We?

Postman is the world’s leading API platform, used by more than 40 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity

Postman is a developer-loved tool and an enterprise-grade API platform adopted by the world’s largest and most innovative companies. We’re hiring a Head of Enterprise Product Marketing to lead the strategic GTM motion that makes this transformation possible.

This is a leadership role where you’ll manage and grow a senior team of enterprise PMMs, each deeply embedded in sales plays, persona strategy, and buyer enablement. Your job is to set the strategic vision, guide world-class execution, and ensure Postman is consistently positioned as the most valuable API platform in every enterprise conversation.

What You’ll Do

Lead and scale a high-performing enterprise PMM team

  • Lead and grow a team of senior product and solution marketers across verticals and international markets, mentoring and empowering them to deliver the best work of their careers
  • Create clarity of ownership and execution across persona strategy, sales plays, messaging, and enablement content
  • Serve as a visible, trusted leader across sales, product, and marketing, representing the voice of product marketing in key internal and customer-facing forums

Own strategic messaging, positioning & differentiation

  • Define and evolve Postman’s enterprise platform narrative to clearly communicate business value to CTOs, CISOs, Heads of Engineering/Platform Engineering, and mid-level technical champions
  • Own positioning, messaging, and value propositions for our platform and key solutions across use cases and geographies
  • Develop and refine competitive differentiation across multiple market segments, including head-to-head positioning, objection handling, and win-loss analysis
  • Bring market, customer, and competitive insights back to product, pricing, and packaging decisions, ensuring roadmap prioritization reflects real buyer needs

Drive cross-functional go-to-market success

  • Define and execute go-to-market strategies for product and feature launches in partnership with product, revenue, and customer success teams
  • Translate complex capabilities into clear, field-ready narratives that drive adoption and pipeline from initial awareness to final decision
  • Partner with demand gen and campaign teams to align launch motions and evergreen content with pipeline goals and buyer journey gaps
  • Build scalable GTM frameworks for sales-led motions, aligned to Postman’s enterprise monetization model

Build and scale a global channel marketing program

  • Architect Postman’s first scalable channel and co-sell marketing strategy in partnership with Alliances and Field teams
  • Create and own partner-facing messaging, competitive content, and co-branded assets that support pipeline creation and deal acceleration through the channel
  • Support field enablement for co-sell motions, ensuring that partners understand Postman’s value story and can deliver it effectively in joint opportunities
  • Measure and evolve channel marketing efforts to support ARR growth across EMEA, APAC, and partner-led enterprise segments

Enable sales with buyer-ready content & programs

  • Develop persona-specific content that empowers GTM teams to engage both line-of-business and C-level buyers, tailored to enterprise deal cycles and segments
  • Package strategic sales plays into end-to-end GTM kits: pitch decks, demo flows, discovery guides, one-pagers, and competitive tools catered to the largest Fortune 50 or Corporate sales teams
  • Align with sales enablement to ensure high adoption and measurable impact, using tools like Highspot, SFDC, and Segment to track effectiveness across regions

Influence market perception and thought leadership

  • Drive solution narratives and executive-ready content that position Postman as the trusted API platform for global enterprises
  • Support analyst relations and thought leadership efforts with consistent messaging that reinforces our market leadership and customer value
  • You have done at least 2 Gartner MQs in your lifetime and perhaps a few Forrester Waves and know what it takes
  • Represent Postman at industry events, executive briefings, and strategic customer engagements to reinforce credibility and drive enterprise momentum

Lead global expansion & market-specific messaging strategy

  • Build and execute Postman’s international enterprise GTM strategy in collaboration with regional sales and marketing leads
  • Develop localized messaging and persona frameworks tailored to the decision-making dynamics of new markets, particularly high-impact, high-effort regions like Japan
  • Support cross-functional investment planning by mapping content, enablement, and resourcing required to penetrate strategic markets early and establish long-term brand preference
  • Own messaging adaptations that reflect cultural context, buyer psychology, and competitive dynamics in key growth regions including EMEA, APAC, and LATAM

Lead with speed, accountability, and impact

  • Operate with urgency and a builder’s mindset, prioritizing impact over process while keeping your team focused and resourced
  • Foster a culture of strategic clarity and high-performance execution, where messaging moves deals and storytelling earns trust
  • Inspire cross-functional teams to deliver with agility, accountability, and deep empathy for our customers and field partners

About You

  • 10+ years of B2B product marketing, with at least 3+ years in enterprise leadership roles
  • Proven ability to manage and mentor senior-level PMMs and help them grow in impact and scope
  • Experience working closely with sales to influence pipeline, improve win rates, and shape late-stage buyer narratives
  • Strength in technical positioning, ideally in dev tools, platform SaaS, security, or API categories
  • Strong written communication skills, and fluency in building messaging that drives clarity, urgency, and executive buy-in
  • Operational fluency with Highspot, Salesforce, and other modern GTM tools
  • Clear sense of ownership, curiosity, bias for action, and a builder’s mindset

The reasonably estimated base salary for this role ranges from $270,000 to $320,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.

What Else?

In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves. 

At Postman, we embrace a hybrid work model. For all roles based out of San Francisco Bay Area, Boston, Bangalore, Hyderabad, and New York, employees are expected to come into the office 3-days a week. We were thoughtful in our approach which is based on balancing flexibility and collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our hybrid office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom.

Our Values

At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

Equal opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.

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