Email & SMS Marketing Intern, Spring 2025
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
*This is a remote opportunity open to current college students enrolling in an internship course for college credit
Position Title: Email & SMS Marketing Intern
Internship Term: Spring 2025
Compensation: College credit [MUST be enrolled in college course]
Desired Fields of Study: Digital Marketing, Advertising, Analytics
Hours Desired: 15-20/week
A day in the life:
- The Email & SMS Marketing Internship is a hands-on internship where you’ll have the opportunity to get real-world email & SMS marketing experience in a fast-paced, super fun environment. You’ll learn the inner-workings of email & SMS campaigns and automations and how all of the moving pieces fit together to make a lifecycle program successful. If you’re a quick learner with a positive attitude, then this is the perfect internship for you!
Responsibilities:
- Understand lifecycle marketing best practices, strategies, and processes
- Learn how to execute email & SMS campaigns within multiple different lifecycle platforms
- Create email & SMS campaign calendars for a variety of clients
- Write custom email & SMS copy to speak to different groups of contacts
- Segment campaign audiences based on past customer behavior and demographic data
- Build out targeted customer journeys based on previous site activity and purchase data
- Analyze email & SMS performance and report on findings while providing strategic recommendations for the future
- Optimize the lifecycle user experience based on learnings from performance data and A/B testing results
- Assist the lifecycle team with ad hoc projects including reporting, execution, copywriting, etc.
- Participate in end of semester project to demonstrate learnings in a client deliverable format
Role Requirements:
- Strong interest in a career that blends creativity and analytics
- Excellent oral and written communication skills
- Outstanding editing and proofreading skills
- Ability to prioritize and balance multiple tasks
- Must be detail oriented
- Must have a passion for storytelling
- Must be enrolled in a course at a college or university and receiving credit for their participation in this internship program
Benefits & Perks:
- Monthly & quarterly team bonding activities
- Fun, savvy, and hard-working team(s)
- Full-remote flexibility
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
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