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Search Ads Specialist

In Office - Latin America

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

  • The Local Search Ads Specialist is responsible for optimizing and maintaining our clients' local search ad campaigns. This includes setting and adjusting budgets to ensure optimal spend efficiency, adjusting bids to improve ad rank and reporting on lead volume to track overall campaign performance. Your role will also include disputing unqualified leads reported by clients and assisting with the verification and document submission process for new locations launching Local Search Ads.

Responsibilities:

  • Set and adjust budgets for Local Search Ad campaigns to ensure optimal spend efficiency
  • Report on lead volumes to track and analyze campaign performance
  • Dispute questionable leads reported by clients to ensure accuracy and quality
  • Adjust bids to improve ad rank
  • Assist with the verification and document submission process for new locations launching local search ads
  • Monitor ad serving and proactively flag campaigns seeing a slowdown in impressions

Role Requirements:

  • 1-2 years of digital marketing experience
  • Minimum 1 years of hands-on experience with Search Engine Marketing
  • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
  • Campaign management experience in one or more of the following additional campaign types:
    • Local Search Ads
    • Performance Max
    • Standard Shopping
    • YouTube Ads
    • Display Advertising
    • Bing Ads
  • Proficiency in Google/Microsoft Office Suite(s)
  • Proficiency in Google Analytics

Key Performance Indicators (KPIs)

  • 100% on time completion of deadlines for assigned tasks and routine maintenance activities.
  • Submitting all lead disputes within Google's required 30-day timeframe.
  • Error free implementation of budget adjustments and bid modifications.
  • Successful verification and documentation submission for all new locations without delays.

Most Important Things (MITs)

  • Excellence in channel production and account performance
  • Completion of all tasks with punctuality
  • Internal communication
  • Successful verification and documentation submission for new locations without delays

Benefits & Perks:

  • Base salary + commission opportunities
  • Medical Bonus
  • 15 paid vacation days (PTO) per year
  • Fully flex work environment: full-remote, in-office, or hybrid 
  • Employee Assistance Program (EAP)
  • 17 observed Colombian national holidays + 2 mental health recharge days per year
  • Legal benefits like Prima, Cesantias
  • Paid Social Security
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

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