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Marketing Data Analyst

Remote - Colombia

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

  • The Data Analyst will be an integral part of the Analyst team and you will be responsible for standing up critical analysis tools and dashboards that the Analyst team uses to analyze existing marketing programs. You are great with data, a competent problem-solver, reliable, and who carries a great attitude throughout the day. Multiple teams depend on you, and you thrive in an exciting and faced-paced environment. The ideal candidate will have previous experience with marketing data analysis, forecasting, and data warehouses.
    The Analyst Team specializes in conducting audits to evaluate the health of marketing programs being run by both: 1) brands we aim to work with (New Business) and 2) brands we currently work with (Service Expansion). If we do our job successfully, these audits will result in Power Digital taking over marketing services for the brand being audited.  

Responsibilities:

  • Populating: Standing up all analysis tools utilized for marketing audits
  • QA’ing: Ensuring that all analysis tools are accurately pulling in data
  • Forecasting: Drafting marketing performance forecasts both through Google Sheets and DataRobot AI software
  • Improving: Building new automations and making improvements to current tools and process
  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

  • Manage and manipulate large amounts of data
  • Understanding of marketing funnels and flywheels
  • Competence in Google Analytics, Shopify and other CMS’
  • Competence in data visualization platforms including Looker & Looker Studio
  • Competence in Excel and Google Sheets
  • Competence in forecasting and KPI modeling
  • Familiarity navigating Google Ads, Meta Ads, and TikTok Ads platforms

Key Performance Indicators (KPIs)

  • No audit timelines extended due to bad data (100% on-time completion)
  • No audit timelines extended due to inaccurate forecasts (100% on-time completion)
  • Improvements in audit Win Rate (QoQ improvements, starting at a Win Rate of 33%

Most Important Things (MITs)

  • Accuracy of data analysis tools
  • Accuracy of forecasts
  • Speed of deliverable execution

Benefits & Perks:

  • Base salary + commission opportunities
  • Medical Bonus
  • 15 paid vacation days (PTO) per year
  • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
  • Fully flex work environment: full-remote, in-office, or hybrid 
  • Employee Assistance Program (EAP)
  • 17 observed Colombian national holidays + 2 mental health recharge days per year
  • Legal benefits like Prima, Cesantias
  • Paid Social Security
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

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