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Director of eCommerce

Remote - United States

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Disclaimer: This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with their recruiting efforts. If you are selected for this position to interview, please make note of the above statement.

 

A day in the life:

  • We’re a small, tight-knit team that works together to solve big problems. We innovate quickly, work efficiently, and have a lot of fun.

    The Director of eCommerce, reporting to the Chief Growth Officer, will be responsible for building an accretive and growth -driving direct-to-consumer (D2C) eCommerce business for the company. They will develop and execute a plan to establish a best-in-class D2C business, focusing on priority brand and market combinations. This includes demand creation, website technology implementation, and leveraging KPIs and data for continuous improvement. We have ambitious goals for this business, aiming to build a $500 million enterprise over the next five years.

 

Responsibilities:

  • Be the Owner and Creator of the company Direct-to-Consumer E-Commerce Business
  • KPI and Analytics Obsessed: Drive business profitability with a focus on first-touch attribution while integrating second and third-touch metrics for deeper insights.
  • Customer Experience Leadership: Own and manage the end-to-end customer experience, including design and aesthetics, content, navigation, information architecture, branding/marketing, performance, and functionality of the site.
  • Acquisition and Retention Strategy: Develop and execute comprehensive customer acquisition and retention strategies to grow the business sustainably.
  • Digital Marketing Expertise: Provide thought leadership and innovation in SEO, SEM, CRM, PPC, and internet marketing, driving continuous process improvement.
  • Website Management: Oversee user experience, including site navigation, content development, checkout funnel optimization, and promotional campaigns.
  • Content Execution: Plan, QA, and execute website content and online marketing campaigns to ensure efficiency, accuracy, and timeliness of all web content publishing.
  • Digital Content Creation: Drive the development of digital content across web, paid social, influencer marketing, affiliate programs, and email channels.
  • Brand Collaboration: Work closely with the Marketing team to amplify the brand through best-in-class creative initiatives and brand awareness strategies.
  • Web Analytics Oversight: Manage all aspects of e-commerce web analytics and communicate insights to team members, executive leadership, and cross-functional partners.
  • Cross-Functional Partnerships: Collaborate with key teams to ensure e-commerce projects align with company goals and strategies.
  • Team and Agency Management: Build and lead a cohesive team of internal and external
  • personnel/agencies to develop and implement effective e-commerce solutions.
  • Sales and Marketing Innovation: Generate and execute new sales and marketing initiatives to boost e-commerce sales and profitability.
  • Opportunity Identification: Explore and identify new e-commerce opportunities beyond current
  • organizational strategies.
  • Referral Program: Oversee the execution and optimization of the "Refer a Friend" program to drive customer acquisition and engagement.

 

Role Requirements:

  • An extensive proven track-record of strategic development, either with a comparable brand or in a FMCG environment
  • Commercial experience and sounds business and finance understanding
  • A creative thinker - ready to push boundaries and make decisions based on tangible facts and information
  • Ecommerce/CMS platform experience is essential, with ability to troubleshoot and problem solve if necessary.
  • Experience with - must have: Minimum 7 years DTC, CRM and market place, nice to have: B2C or B2B2C e-commerce depending on your focus.
  • Experience in optimizing Performance Marketing strategies and campaigns across Search, Affiliate, Retargeting, Paid Social, Programmatic, and SEO channels to maximize ROI
  • Experience in content creation for digital channels
  • Experience of managing and directing website Technical Structure, Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, and Functionality efforts to positively impact e-commerce efforts
  • Dynamic presentation skills and ability to collaborate effectively at all levels
  • Experience of mentoring, developing and managing exceptional teams
  • Instinctive commercial flair to drive decisions that improve KPIs and performance
  • Enthusiasm, energy, determination and a passion for ecommerce and all things digital
  • Strong diplomacy and interpersonal skills, able to influence across a cross-section of disciplines, stakeholders, external partners and talent
  • Proven leadership skills & performance driven through people
  • Ability / experience of working in different countries and/or business models
  • Understanding/ appreciation of retail and/or salon professional environments
  • Self-starter, comfortable with leading tasks from the outset and working around roadblocks
  • Highly organized multi-tasker who is capable of juggling a number of priorities with the ability to work effectively under pressure within deadlines

 

Benefits & Perks:

  • Salary Range: $160 - 210K

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

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