Back to jobs
New

Head of Paid Media

Remote - United States

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Disclaimer: This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with their recruiting efforts. If you are selected for this position to interview, please make note of the above statement.

 

A day in the life:

  • We’re a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don’t Die into the most influential ideology in the world. We move quickly, work efficiently, and enjoy an environment defined by competence.

    We are seeking a skilled Paid Media Specialist to lead the development, execution, and optimization of paid media campaigns across multiple platforms, including social media (Meta, YouTube), search and display (Google Ads), e-commerce (Amazon), DTC channels, and other digital environments. This role focuses on creating a cohesive 360° paid media strategy that drives engagement, conversions, and measurable ROI.

 

Responsibilities:

Paid Media Strategy

  • Design and execute a comprehensive paid media strategy across Meta (Facebook, Instagram), YouTube, Google Ads, Amazon, DTC platforms, and emerging channels.
  • Align campaigns with broader marketing objectives, 360° campaign themes, and brand positioning.
  • Develop audience segmentation and targeting strategies to maximize campaign efficiency.

Campaign Management

  • Plan, launch, and manage paid media campaigns across platforms, including ad creation, budgeting, optimization, and reporting.
  • Collaborate with creative teams to produce platform-specific ad creatives, copy, and assets.
  • Monitor and optimize campaigns in real time to meet KPIs such as CTR, ROI, CPA, and ROAS.

Platform-Specific Expertise

  • Meta: Design and optimize Facebook and Instagram campaigns, leveraging advanced targeting and retargeting strategies.
  • YouTube: Develop video ad strategies for brand awareness and conversion, focusing on metrics like video completion rates.
  • Google Ads: Execute search, display, and shopping campaigns with a focus on driving traffic and revenue. Leverage tools like Google Analytics and Google Tag Manager to track performance.
  • Amazon: Optimize Sponsored Products, Sponsored Brands, and DSP campaigns to enhance product visibility and increase sales.
  • DTC Platforms: Launch and manage performance-driven campaigns across search engines, display networks, and other channels.

Analytics and Optimization

  • Use analytics tools (Google Analytics, Meta Ads Manager, Amazon Advertising Console, etc.) to track, measure, and report campaign performance.
  • Conduct A/B testing to refine targeting, messaging, and creative assets.
  • Provide actionable insights and recommendations to improve overall campaign effectiveness.
  • Budget and Resource Management
  • Develop and manage media budgets, ensuring cost-effective allocation of resources to maximize ROI.
  • Forecast campaign performance and provide data-backed recommendations to stakeholders.

Collaboration and Innovation

  • Partner with cross-functional teams, including marketing, creative, and content teams, to ensure seamless execution of campaigns.
  • Stay updated on platform algorithm changes, new ad formats, and emerging trends in paid media.
  • Identify new opportunities for paid media innovation to maintain a competitive edge.

 

Role Requirements:

  •  Advanced knowledge of Meta Ads Manager, YouTube Ads, Google Ads (search, display, and shopping), and Amazon Advertising.
  • Expertise in audience segmentation, retargeting, and campaign optimization.
  • Strong analytical skills with experience in data interpretation and reporting.
  • Proven ability to manage multiple campaigns and deliver results in a fast-paced environment.
  • Exceptional collaboration and communication skills for working with creative and cross-functional teams.
  • Familiarity with A/B testing and iterative campaign optimization.

 

Benefits & Perks:

  • Salary Range: $120-155k

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Power Digital’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.