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Paid Media Buyer

Remote - Argentina; Remote - Brazil; Remote - Colombia; Remote - Mexico

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

***This is a contract position and willing to work over the weekend and evenings support

 

A day in the life:

  • The Ad Operations Specialist role on Power Digital’s Enterprise Team is focused on flawless campaign execution, data-driven optimization, and internal collaboration to drive results across paid social channels. The workweek runs from Thursday to Monday, allowing uninterrupted support during peak campaign activity periods and weekends. Each day starts with proactive communication within internal teams, pulling platform and performance data, and setting up or reviewing campaigns. Ad ops team members are responsible for executing across multiple social platforms, conducting reporting analysis, and identifying optimization opportunities. The role is highly tactical, focused on ensuring every campaign runs efficiently and delivers performance in line with strategic goals.

Responsibilities:

  • Fully own tactical execution and internal communication related to campaign health and performance
  • Pull and analyze data from platform dashboards, analytics tools, and Nova ecosystem
  • Build and launch paid social campaigns A-Z across platforms like Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, and others
  • Monitor and optimize campaigns in real time, making data-backed changes to improve performance relative to goals
  • Conduct daily and weekly performance data pulls and trend analyses to support team strategy
  • Execute recurring and ad hoc reporting deliverables for internal teams
  • Summarize performance insights with data-driven recommendations and benchmarks
  • Ensure accurate campaign tracking, QA, and technical integrity across all paid social executions
  • Leverage Power Digital’s Nova ecosystem and other AI-based tools to enhance internal operations, reporting, and efficiency

Role Requirements:

  • 1-2 years experience in digital marketing or ad operations; agency experience a plus
  • 1+ years experience executing paid social campaigns, with proficiency in Meta Ads; experience with other platforms (TikTok, LinkedIn, Pinterest) is a plus
  • Solid understanding of the digital marketing funnel and performance KPIsWorking knowledge of Google Analytics and Shopify; experience with technical campaign tracking preferred
  • Excellent skills in Excel including pivot tables, formulas, and data manipulation
  • Strong attention to detail and comfort working with large data sets
  • Experience managing internal communications and task prioritization within a team setting
  • Excellent data analytics skills

Key Performance Indicators (KPIs)

  • Support 100% of assigned campaigns regularly
  • Keep campaign setup and optimization error rate below 2% monthly
  • Deliver 100% of reporting and data tasks by assigned due dates

Secondary KPI’s:

  • No errors in tactical execution of production or reporting for designated accounts
  • Regular identification and implementation of optimization opportunities supported by data insights

Most Important Things (MITs)

  • Execute and Optimize Paid Social Campaigns Across Channels
  • Analyze and Report on Paid Social Performance Trends
  • Leverage Tools and Technology for Efficiency and Innovation

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

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