Back to jobs

Marketing Operations Strategist

Remote - Colombia

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.  #LI-MM1

A day in the life:

The Marketing Operations Strategist is a strategic and detail-oriented problem solver passionate about optimizing marketing technology, processes, and data strategies to drive growth. In this role, you’ll act as both an advisor and hands-on contributor, improving lead capture, nurture, and funnel progression through Marketing Automation Platform refinement, data integrity, and scalable operations strategies. Responsibilities include HubSpot setup, integrations, cleanup, and optimization, along with broader CRM and marketing operations improvements. This role blends technical expertise, strategic thinking, and project management to keep workstreams aligned and elevate campaign effectiveness for B2B clients.

Key Responsibilities:

Marketing & RevOps Strategy

  • Act as a strategic partner to client stakeholders, translating business objectives into actionable marketing and revenue operations roadmaps.
  • Define key processes, data models, and SLAs that support scalable growth and operational clarity.

Platform Management & Optimization

  • Manage HubSpot setups, integrations, cleanups, and ongoing optimization
  • Ensure Marketing Automation Platforms (HubSpot, Pardot) and CRM systems (Hubspot, Salesforce) operate cleanly and efficiently through:
    • Deduplication (e.g., Insycle)
    • Field standardization
    • Contact purges
    • Sync error resolution
    • Compliance program setup
    • Data enrichment
  • Strategize and implement:
    • Lifecycle automation and workflow development
    • Lead scoring models
    • List segmentation and ICP targeting
    • Sales and marketing alignment processes and automation

Audits & Diagnostics

  • Conduct health checks of marketing and sales funnel infrastructure, including lead routing, data hygiene, attribution, and system integrations
  • Identify performance gaps, quantify impact, and prioritize fixes and enhancements

Reporting & Insights

  • Build reports and dashboards to track marketing success metrics, campaign attribution, and sales performance
  • Analyze campaign, pipeline, and revenue data to uncover trends and deliver actionable insights to internal and client stakeholders

Framework Development & Enablement

  • Create playbooks and SOPs for campaign structure, reporting standards, lifecycle strategy, and data governance
  • Support internal Marketing Ops team growth by contributing to product development, identifying opportunities for improvement, and sharing insights
  • Leverage AI tools and Power Digital’s Nova ecosystem to enhance and scale delivery

Types of Projects You’ll Support:

  • Go-to-Market (GTM) Operations Planning – Operationalizing launch plans across channels within the martech stack.
  • Account-Based Marketing (ABM) – Supporting audience segmentation, routing logic, engagement tracking, and attribution.
  • ABM Account Selection – Lead the strategic selection of accounts for ABM programs within the martech stack based on data-driven analysis of intent signals, pipeline potential, historical performance, and alignment with business objectives. Partner with strategists to prioritize tiers (1:1, 1:few, 1:many) and build consensus on target cohorts.
  • Marketing Funnel Optimization – Diagnosing conversion drop-offs and improving lead handoff processes.
  • CRM and Marketing Automation Strategy – Enhancing workflows in platforms like Hubspot, Salesforce, and Pardot. 
  • Sales Enablement Support – Improving lead-to-rep workflows and reporting visibility.
  • Lifecycle Nurturing – Implementing scoring models, reactivation workflows, and customer journey design.
  • Reporting & Attribution – Building dashboards and measurement frameworks that tie marketing activity to revenue.

Qualifications:

  • 2+ years of experience in Marketing Operations or Revenue Operations, preferably in B2B or agency environments.
  • Strong experience in Hubspot and Salesforce with a general proficiency in Pardot (Any other CRMs or MAPs are a plus!) 
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent communication skills—comfortable working with cross-functional teams and client stakeholders.
  • Experience managing multiple projects and deadlines simultaneously.

Key Performance Indicators (KPIs)

  • Campaign & UTM Governance – Ensure 100% of new campaigns follow naming and member-status conventions and ≥95% of inbound records capture required UTM/attribution fields, with ≤2% month-over-month drift, verified through governance audits.
  • Account Engagement & Progression – Track ICP account movement through the ABX funnel, tracked as % of accounts reaching defined engagement tiers and velocity of stage progression.
  • Automation Quality & Change Control: 0 critical incidents from workflow changes; ≥95% pass rate on pre-deployment tests; 100% of changes documented with rollback plan and peer review.
  • Quality of Client Deliverables - Deliver 100% of tasks, strategies, and reports on or before agreed deadlines, with fewer than 10% requiring major revisions each month, as measured through internal review and client feedback.
  • Internal & Client Satisfaction - Participate in 100% of scheduled client meetings held on time and documented with clear agendas and recaps, as well as prepare and share client information internally a minimum of 24 hours ahead of client calls

Most Important Things (MITs)

  • Process-first mindset - you proactively document processes & workflows and build scalable systems
  • Re-prioritization - you can pivot strategies / readjust previously developed plans if needed
  • Cross Collaboration - you collaborate closely with team members across internal departments and roles

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Create a Job Alert

Interested in building your career at Power Digital? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Which of the following U.S. time zones are you available to work in? (Select all that apply.) *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Power Digital’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.