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Group Director, CPG

Remote - United States

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. 

A day in the life:

The Group Director is a leader within Power Digital’s vertical divisions. In this role, you are responsible for retaining and growing your client portfolio and leading, motivating and inspiring your team. You will cultivate senior-level relationships with clients, ensuring their satisfaction and fostering growth opportunities within the CPG division. You'll collaborate closely with the Power Digital marketing and sales teams to drive new business and service expansion across your portfolio as well as provide thought leadership and Division insights. You will partner with the Managing Director and VP to define the Division’s go to market strategy and positioning, and create product solutions for Power Circuit. As a leader in the organization, your influence expands outside of Client Experience to the wider organization. You foster a positive work environment and culture of growth mindset within Power Digital. 

Key Responsibilities:

  • Team Leadership and Management: Directly manages Account Directors within the division and oversees the pod of Account Managers assigned to the Account Directors. Leads by example and fosters a positive work environment centered around Power Digital’s core values and instilling a growth mindset, providing value not only to clients through strategic insight, but also to internal team members through mentorship, resources and personal development. Demonstrates impartial leadership and gives equitable support and opportunities across all team members. Ensures that all team members receive clear direction, regular goal alignment, and proactive support to be successful in their role. Serve as the coach within account teams and the division by practicing radical candor and delivering timely, actionable feedback to team members to up-level their performance and propel their career development. Lead team training initiatives, including developing and delivering training on new processes, tools, and strategies to enhance team activation output and client results.
  • Client Management & Retention: Develop and nurture executive-level relationships within your client portfolio to support client retention. Hold regular client check-ins to gauge sentiment, solicit feedback, and identify opportunities for growth. Maintain accurate retention forecast for client portfolio. Client Growth & Expansion: Actively identify and present new strategic opportunities to drive growth and expansion within the client portfolio in partnership with the Managing Director. Responsible for hitting the division's monthly service expansion quota.New Business: Participate in new business pitches and RFPs to provide valuable industry insights and expertise. Collaborate with the revenue team to constantly improve and iterate division’s go to market strategy, sales collateral and improve win rate.
  • Product Development & Product Quality: Create industry specific solutions to fuel the Power Circuit. Lead division trends and innovation in partnership with the R&D team. Enhance and iterate on existing reporting templates and strategic deliverables that align with the division trends.
  • Client Escalations: Owns the resolution of any client challenges within your direct client portfolio. Accurately diagnoses the problem and identifies the right resources to solve the challenge in a timely manner to retain the client. Installs solutions to root causes of escalations.
  • Business Leadership: Consulted on the P&L for the division and is accountable for the profitability of clients within the portfolio. Forecasts the four pillars of the division (Churn, SE, NB, efficiency) in partnership with the MD and VP. Leverages P&L to support business cases for hiring. Oversee key business initiatives such as recruitment, staffing, training and onboarding. Drive efficiency through technology, AI, and process improvements.
  • Nova Innovation: Responsible for identifying opportunities to strengthen nova application and utilization within the respective division. Collaborate with the nova team on enhancements and optimizations to the existing roadmap to better service our clients.
  • Cross-Functional Collaboration: Work closely with the Data Intelligence, Media Planning, and other shared Activation teams to enhance strategic roadmaps and improve the execution of client campaigns
  • Thought Leadership: Stay in the know on key industry trends and innovations and glean vertical insights from client data. Participate in both internal and external industry engagements, such as conferences, speaking opportunities, blog content and trainings

Role Requirements:

  • Department leadership and management experience required
  • 10+ years as a leader in a digital marketing agency
  • Experience managing a P&L for profitable growth
  • Expertise in contract negotiation, client retention, and client growth
  • Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
  • Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools such as Google Analytics, Shopify, etc. 
  • Ability to quickly build rapport and develop relationships with executive-level points of contact
  • Experience managing large teams, coaching direct reports and driving talent development across the organization

Key Performance Indicators (KPIs)

  • Division P&L Targets for Revenue, EBITDA and Contribution Margin
  • Service Expansion to Churn Ratio
  • Closed Service Expansion Retainer per Month
  • Client NPS Scores
  • Division Team Retention

Most Important Things (MITs)

  • Division Business and Team Leadership
    • Team Retention, Sentiment and Career Pathing of ADs and AMs
    • Coaching and Mentorship of Division Team
    • Hiring and Capacity/Bandwidth Management of ADs and AMs
    • P&L Management and Forecasting (NB, SE, Churn, Efficiency)
    • Division and Client Profitability
  • New Business and Service Expansion Leadership
    • Achieve Monthly Service Expansion Target
    • Participation in RFPs, New Business Appraisals and Pitches
    • Go to Market Positioning
  • Product Quality and Development
    • Thought Leadership and Case Study Creation
    • Collaboration with Strategy Org for Media Plans, Measurement and DI
    • Support Managing Director with Product Quality and Consistency
    • Power Circuit Solutions Development and Implementation
  • Client Portfolio Ownership
    • Proactive Retention and Growth of Group Director Portfolio
    • Reactive Client Escalation Ownership and Team Coaching

Benefits & Perks:

  • Base salary + commission opportunities
  • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
  • 401(k) plan - 4% employer contribution matching 
  • Unlimited Time Off available on day one
  • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
  • Fully flex work environment: full-remote, in-office, or hybrid 
  • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
  • Employee Assistance Program (EAP)
  • 12 observed United States national holidays + 2 mental health recharge days per year
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

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