Content Marketing Manager

Ready to make a real impact on global health and wellness care?

Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. Founded by practitioners in 2016, we’re now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries.

In 2023, we expanded our whole-practice care offering through the acquisition of That Clean Life, bringing nutrition planning into our platform.

We’re a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices; and do the most meaningful work of their careers. While most of our work happens remotely, we come together regularly for off-sites and team events to stay connected and build together.

 

Position Summary

We're seeking a strategic and hands-on Content Marketing Manager to help established health and wellness practices recognize and solve the challenges that come with growth. This high-impact role offers the opportunity to surface demand, generate meaningful buying signals, and position Practice Better as the obvious choice when scaling practices are ready to make a decision.

As our Content Marketing Manager, you'll be helping multi-practitioner clinics and growing practices recognize problems they already have, giving them language for those challenges, and helping them understand why solving them matters. Your focus will be on creating content that resonates with practices in research mode, tracking who pays attention, and staying top of mind so when they're ready to buy, we're their first call.

Note: Practice Better is a remote-first company with team members across North America. However, this particular role is currently open to Canadian-based candidates only, and preference will be given to applicants legally authorized to work in Canada.

What You’ll Be Doing

• Develop and execute a content strategy that helps scaling practices (e.g., 3–20 practitioners, multi-location, mixed service lines) articulate the challenges they're facing as they scale - from operational complexity to client experience gaps to team coordination issues
• Create high-quality content that meets practices where they are in their buying journey: blog posts that explain the problems we solve, guides that help them evaluate solutions, case studies that show what's possible, and thought leadership that teaches them something useful
• Build and refine a system for generating and tracking buying signals - who's downloading guides, attending webinars, reading multiple articles, visiting pricing pages - and work with Lifecycle and Product Marketing to determine what signals indicate real interest
• Partner with Customer Success to uncover and tell stories that help prospects see themselves in our customers' journeys
• Collaborate with Product Marketing and Sales to understand the specific pain points of practices with higher practitioner volumes and translate those into content that provides clarity, not hype
• Optimize content for discoverability (SEO) so practices in research mode can find us when they're looking for answers
• Analyze what content and channels are producing the best signals, and double down on what's working
• Create a nurture strategy that keeps Practice Better top of mind for prospects who aren't ready yet

Your Impact

This is an exciting opportunity to shape how Practice Better surfaces demand and builds relationships with future customers. You'll help practices recognize what's possible, understand their options, and feel confident in their decision when they're ready to buy. Your content won't just attract leads—it will create the clarity that turns latent, unarticulated demand into closed deals.

What You Bring

• 4-6 years of content marketing experience, with at least 2 years creating B2B SaaS content for scaling practices. 
• Proven ability to create content that generates real buying signals and converts over time - you understand that most people who will eventually buy aren't ready to buy right now
• Strong understanding of the buyer journey and how to create content for prospects in research, evaluation, and decision modes
• Experience defining what constitutes a meaningful lead or signal, and tracking content performance beyond vanity metrics
• Demonstrated ability to interview customers, extract insights about their challenges, and translate those into content that makes prospects think "that's exactly what I'm dealing with"
• Experience with SEO and GEO best practices and content optimization tools (Google Analytics, Moz, Peec AI or similar)
• Strong project management skills with the discipline to consistently publish helpful, relevant content
• Bonus: Familiarity with the health and wellness, healthcare, or professional services industries

Compensation & Pay Transparency

At Practice Better, we believe in pay transparency, equity, and fairness. We benchmark compensation against similar-stage, high-growth SaaS companies in both Canada and the United States and review our salary bands regularly to ensure they remain competitive and aligned with market trends.

Each role has a defined pay range based on its level, scope, and geographic location. Final offers are determined by several factors, including experience, demonstrated skills, and location, to ensure consistency and equity across our team.

Anticipated Base Salary Range (Canada): $100,000 - $110,000 / year CAD

We take a holistic approach to compensation, combining salary, bonus, equity, benefits, and flexibility. Our goal is to provide total rewards that support both your professional growth and personal well-being.

The range above reflects our expected compensation for this role, based on current market data. Final offers may vary depending on factors such as location, skills, depth of experience, and relevant certifications. All compensation ranges are reviewed regularly and may evolve over time to reflect changes in the market.

What We Offer

Comprehensive Benefits

We offer a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage from day 1, as well as RRSP matching, generous paid parental leave, and annual learning stipends.

Remote-First, Connected Culture
Our remote-first model gives you autonomy and flexibility, with optional access to our downtown Toronto office for in-person collaboration. We also host regular off-sites and team gatherings across North America, because connection, creativity, and shared moments matter.

Wellness and Growth

• Unlimited vacation, built on trust, clear expectations, and real support for taking time off
• Company RRSP program with employer-matched contributions
• Comprehensive health and dental benefits from day 1
• $750 annual Health & Wellness Allowance
• $1,000 annual Learning & Development Allowance to support your growth
• $500 annual Home Office Allowance to set up a productive remote workspace
• Sprout Family: personalized support for family-building and fertility journeys
• Inkblot: confidential, digital mental health support from licensed professionals
• Company-wide holiday closure in December
• Regular virtual company-wide events, lunches, and team socials to stay connected

Thriving at Practice Better

At Practice Better, you are not just an employee. You are part of a mission-driven community dedicated to helping others thrive. You will be trusted with autonomy, encouraged to take ownership, and supported by a team that values curiosity, compassion, and meaningful results.

We believe great culture and great performance go hand in hand. Delivering on our commitments is how we earn the trust of our practitioners and continue to expand our impact. Here, you will find the freedom to experiment, a focus on follow-through, and the opportunity to grow, along with the satisfaction of knowing your work directly improves lives every day.

Our Commitment to Diversity, Equity & Belonging

We know innovation happens when diverse perspectives come together. Practice Better is committed to fostering an inclusive environment where every team member feels valued, supported, and empowered to contribute their best.

If you do not meet every requirement listed above, we still encourage you to apply. Research shows that underrepresented groups often hesitate unless they feel 100% qualified. We are far more interested in your potential, curiosity, and alignment with our values.

We are committed to building a workplace where everyone can do the best work of their careers. We welcome applicants of all backgrounds, experiences, and abilities. Accommodations are available throughout the interview process upon request. 

Ready to Apply?

If this sounds like your next step, we would love to hear from you. Join us in shaping the future of health and wellness for practitioners, their clients, and communities worldwide.

Apply Now → https://practicebetter.io/careers

Official Recruitment Notice & AI at Practice Better

All applications are reviewed directly by Practice Better’s internal Talent Acquisition team - no bots, no outsourcing. Legitimate communication from our hiring team will only come from email addresses ending in @practicebetter.io or @greenhouse.com.

Practice Better will never ask for payment, banking details, or personal financial information during the recruitment process. If you receive suspicious communication claiming to represent Practice Better, please contact our team at careers@practicebetter.io to verify its legitimacy.

AI in Recruitment at Practice Better
We use AI thoughtfully to take some of the repetitive work off our team’s plate: early drafts of job descriptions, first-round interview questions, and help reviewing larger applicant pools. It’s there to make the process smoother and more efficient for everyone.

What AI doesn’t do is make decisions. Every hiring decision is made by real people, using structured and consistent practices designed to reduce bias and ensure fairness.

We’re committed to using AI responsibly and reviewing our approach regularly so it stays aligned with best practices, legal guidance, and the kind of candidate experience we want to deliver.

Candidate Privacy Policy
AI Policy