Job Application for Director, Brand Strategy at Precision Medicine Group

Director, Brand Strategy - homebased UK

Precision AQ

Where IQ meets EQ, discover Precision AQ. AQ stands for Access Quotient. It’s the concept we created to guide our progress to our purpose — empowering access to life-changing medicine for all.

Our group of experts, advisors, and creators cover the full spectrum of the healthcare journey through our comprehensive, integrated suite of services. From groundbreaking strategy and research, healthcare economics, and market access strategies to innovative medical communications, marketing, branding, PR, and investor relations, we offer end-to-end solutions.

This role sits within our brand and advertising team.

Who we are:

The strategy department bring brands to life and pushes them forward using critical thinking gained through deep understanding of the patient & customer journey, analysis of market trends, competition, and our clients’ businesses. And we drive behaviour change through strategic storytelling and measurable, purposely designed communications strategies formed around creative insights that help us achieve the desired outcomes.

Who you are:

The Director, Brand Strategy leads the development of strategy for assigned clients and across new business opportunities. Represents voice of customer within the brand team. Shows mastery of various primary and secondary research methodologies to identify actionable insights. Leads development of key strategic deliverables (e.g. brand vision, positioning & value prop, personality, brand narrative etc.), enlisting other disciplines as necessary. Develops actionable segmentation and/or buyer personas and leads behaviour mapping to drive content and omnichannel touchpoint recommendations. Presents to and develops consultative relationships with core and executive level client contacts. Leads workshops and helps align internal and external audiences on a singular vision. Partners with account, creative, medical and engagement teammates to ensure strategic consistency of a campaign from start to finish, including planning tactics (and ongoing optimisation). Responsible for management and development of strategists on team.

Essential functions of the job include but are not limited to:

Develop a deep understanding of the nuances of each client’s market and business
Design, conduct and analyse market research (in collaboration with clients and/or third party vendors)
Develop and lead workshops that facilitate problem-solving and development of actionable initiatives and content
Lead development of all foundational brand strategy elements
Provide strategic guidance to internal teams and to clients on major accounts, and ensure work is grounded in market understanding and voice of customer
Craft and present stimulating creative briefs rooted in deep insight
Participate in the development of client brand planning and the evaluation and optimisation of campaigns
Support convergence across Precision AQ by identifying opportunities for other teams on in-line work and participating in cross-agency opportunities
Opportunistically identify and pursue new business and inline growth opportunities by presenting new ideas to clients
Participate actively on business development initiatives and bring unique and daring insights to help secure business
Mentor, provide regular feedback, and review annually strategists on team to encourage growth and development
Support standardisation in how strategy operates within the agency and across brand teams
Participate in assessing and optimising existing strategic processes and help to drive consistent use

Qualifications:

Minimum required:

Bachelor’s Degree
8+ years of agency and strategy experience or equivalent with significant experience managing strategy in a client-facing role on large scale projects
Extensive experience positioning brands to succeed in their respective markets
Experience leading new business activity and proposal generation
Experience in the human healthcare sector (e.g. with prescription only medicines (POM) within Europe and an understanding of European codes of practice)

Competencies:

Minimum required:

Ability to synthesize and simplify complex information and communicate it to a variety of internal and external audiences
Flexible and collaborative approach to problem solving
Versed in the fundamentals of brand building and brand planning
Demonstrated ability to help clients evolve their thinking based on the agency’s POV backed by evidence and insights
A track record of winning new business

Other Required:

Strong communication, interpersonal and management skills are required
Comprehensive understanding of Microsoft Office (Word, Excel, PowerPoint, Outlook)
Interest in innovation and technology
May require travel domestically and/or internationally including overnight stays
Experience/interest managing or mentoring direct reports or junior colleagues

#LI-NC1 #LI-Remote

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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law. © 2020 Precision Medicine Group, LLC

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at QuestionForHR@precisionmedicinegrp.com.

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Director, Brand Strategy

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