Job Application for Brand Strategist - Pharma Advertising Agency at Precision Medicine Group

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Why Precision AQ

When you love what you do, it won’t feel like work. Who says your calling and career have to be mutually exclusive? People who join us at Precision AQ are drawn to our agency because of their passion for and commitment to truly cutting-edge and incredible work – they stay for our ethos of wecentricity, the community and collaboration we foster here. Launching clients’ treatments. Changing patients’ lives. Advancing creativity and strategy, improving results and outcomes. We do our best and most innovative work when it’s fueled by purpose and comprised of the unique and varied perspectives and abilities of team members across the globe.

At Precision AQ, talent is displayed in the work, not flaunted in plumes of conceit. Here, cooperation and wecentricity are what we champion. Are you a self-effacing rock star? A sensible diva? A down-to-earth maestro? Have we got a stage for you. Our people are wildly talented, clever, and inspiring.

Who we are:

We are not just researchers, problem solvers and consultants but the architects and stewards of the brand strategy and the voice of the customer in the agency's work. We fight for the right thing to do for the brand. We bring brands to life and push them forward using critical insights gained through deep understanding of the patient & customer journey, analysis of market trends, competition, and our clients’ businesses. And we drive behavior change through strategic storytelling and measurable, purposely designed communications strategies that help us achieve the desired positioning.

Who you are:

The Brand Strategist will work closely with senior Strategist(s) to develop market and competitive overviews for clients and new business opportunities, coordinate and manage internal and external market research projects, and and independently manages creation of key brand strategy client deliverables, enlisting help from leads in multiple disciplines as necessary.

Essential functions of the job include but are not limited to:

The Brandscape

Help the team develop fundamental knowledge of brandscape (Customer, Competitor, Self) and market landscape dynamics on assigned brands
Collaborate with lead strategist and/or account team on audits for in-line clients and as part of pitches
Tackle ad hoc research assignments
Listen to company investor/earnings calls and summarize key updates
Assess/review client data and industry databases to identify therapeutic area market dynamics
Audit industry publications and websites to identify innovative and novel communications and trends in the space
Create and manage brand Miro boards
Create and present summaries internally
Regularly review industry databases and publications in support of all brand teams to identify actionable news, events and opportunities
Lead efforts to keep internal teams apprised of market activities and share relevant insights with clients as appropriate

Voice of Customer

Conduct social listening audits
Help develop recommendations for strategic research projects, including objectives, methods, and timing
Coordinate and manage market research vendors and recruiting on assigned clients and pitches
Manage transcripts and create quote libraries for research readouts
Create and present summaries internally
Craft screeners and discussion guides
Conduct interviews and smart community research
Write and share interview summaries

Strategy

Develop personas
Help create content and slides for workshops
Coordinate presentation development and editing
Participate in strat map sessions
Help create content and slides for workshops
Collaborate with account on project brief development with an eye on objectives, target insight and content – and ensure project briefs are aligned with overarching strategy
Provide analysis of research and help craft recommendations for client strategy based on market landscape

Client & Team Management

Contribute content and support to lead strategist as needed for status, presentations and workshops
Help create content and slides for workshops
Coordinate presentation development and editing
Collaborate regularly with account, engagement and creative teams

The Strategy Department

Audit industry publications and websites to identify innovative and novel communications and trends
Contribute cases and learnings in weekly department staff meetings

The Agency

Collaborate with other disciplines and other precision teams proactively and respectfully
Provide business development and pitch support, including setting up primary research and conducting desk research

Regularly Interacts With

Strategy, Account, Medical, Digital, Media and Creative team members; Clients; Research vendors; Physicians, other HCPs and patient audiences

Qualifications:

Minimum Required:

Bachelor’s Degree
2+ years of agency or related marketing experience

Other Required:

Strong communication, interpersonal and management skills are required
Comprehensive understanding of Microsoft Office (Word, Excel, PowerPoint, Outlook)
General understanding of Internet use
May require travel domestically and/or internationally including overnight stays

Skills:

Strong communication skills (both written and oral)
Collaboration
Rigorous Analysis
Problem Solving
Simplification
Story Telling
Attention to Detail

Competencies:

Ability to synthesize and simplify complex information and communicate it to a variety of internal and external audiences
Flexible and collaborative approach to problem solving

#LI-Remote

Precision is required by law in some states or cities to include a reasonable estimate of the compensation range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Precision, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.

Reasonable estimate of the current range

$62,000 - $90,000 USD

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Brand Strategist - Pharma Advertising Agency

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