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Senior Demand Generation Manager

United States

Prismatic is the integration platform purpose-built for B2B software companies that need to deliver integrations at scale. We're turning integrations from a product bottleneck into a growth driver for hundreds of companies, from high-growth startups to Fortune 500s.

Our platform handles everything that breaks at scale—authentication, deployment, monitoring, scaling, and security—so companies can ship integrations, not infrastructure. With flexible building blocks including code-native integrations, low-code tools, and an embedded workflow builder, we enable companies to build once, deploy to many, and deliver reliable integration experiences that drive revenue growth.

We're well-funded with strong product-market fit, growing rapidly while maintaining the scrappy, high-agency culture that got us here.

About the role:

We're looking for a strategic and execution-focused Senior Demand Generation Manager to fuel our next phase of growth. In this role, you'll own our demand generation strategy from conception to conversion, building and executing integrated campaigns that drive qualified pipeline for our sales team. You'll work at the intersection of technical marketing and growth, developing sophisticated multi-channel programs that resonate with developers, product leaders, and engineering decision-makers. This is an opportunity to make a significant impact at a fast-growing company while working with cutting-edge integration technology that's transforming how B2B software companies connect with their customers.

What you will do:

  • Develop and execute comprehensive demand generation strategies that drive qualified leads and pipeline growth, managing budget allocation across channels to maximize ROI
  • Build and orchestrate integrated, multi-touch campaigns combining demand generation and demand capture tactics, aligned to company messaging and persona-specific value propositions
  • Own and optimize our marketing funnel from awareness to conversion, tracking key metrics like cost per acquisition, conversion rates, and pipeline contribution by channel
  • Design and manage lifecycle marketing programs including email automation, nurture sequences, and ABM campaigns across different customer tiers with personalized messaging
  • Plan and execute webinars, content campaigns, and other demand generation initiatives that engage technical audiences and drive meaningful pipeline
  • Collaborate cross-functionally with sales, product marketing, and content teams to ensure campaign alignment and optimize lead handoff processes
  • Analyze market trends, competitor activities, and campaign performance data to inform strategic decisions and continuously improve program effectiveness

About you:

  • 5+ years of demand generation experience at technical B2B SaaS companies with a proven track record of driving pipeline growth
  • Deep understanding of technical buying processes and experience marketing to developers, product managers, and engineering leaders
  • Marketing to developer tools, integration platforms, or API-focused products
  • Hands-on experience with marketing automation platforms, CRM systems, and demand generation tools across multiple channels (email, paid advertising, SEO, webinars)
  • Strong analytical skills with experience in funnel optimization, conversion rate analysis, and ROI measurement across marketing channels
  • Proven ability to build and execute integrated campaigns that combine strategic thinking with tactical execution
  • Experience with ABM strategies and multi-tier campaign personalization
  • Excellent project management skills with the ability to orchestrate complex, cross-functional campaigns in a fast-paced environment

Bonus if you have experience with:

  • Advanced marketing automation and lead scoring implementations
  • Demand generation in the embedded software or platform-as-a-service space
  • Account-based marketing tools and platforms (6sense, Demandbase, etc.)
  • Technical content creation or developer community engagement
  • Growth marketing tactics and experimentation frameworks

Pay range:

  • The pay range for this role is $155,000 - $175,000

 

Life at Prismatic

Our Values

Our values shape everything we do—how we make decisions, collaborate, and operate day to day.

  • Give a Shit – We bring passion and drive to our work. We believe what we're doing matters and we treat it that way.
  • Progress Over Perfection – We value daily progress, moving fast, and iterating. We prefer a good solution now over a perfect one later.
  • Same Team – We recognize that we succeed or fail as a group and help each other out. We don't tolerate assholes.

What to expect at Prismatic

We operate with urgency, ownership, and high standards. You'll be joining a team that's highly engaged, customer-obsessed, and constantly solving new problems that help B2B software companies scale their integration strategies.

To support this pace, we're also intentional about sustainability. We offer comprehensive benefits, unlimited PTO, and top-tier equipment for remote work. That said, if you're optimizing for predictable 9-5 schedules, this high-velocity environment may not be the right fit. We want every team member to thrive—not just survive.

Benefits

🏡 Remote work: Our team works remotely across the US; we travel together 2x times a year for company kick-offs and mid-year meetings.
🏖️ Unlimited PTO: We have an unlimited & flexible paid time off (PTO) policy that encourages our team to recharge when they need to.
🏥 Medical, dental & vision: Prismatic offers high-quality medical (Cigna Medical), dental (Guardian Dental) and vision (VSP) care for full-time employees and their dependents.
🛡️ Life insurance: We provide company-paid life insurance, short-term disability insurance, and long-term disability insurance through Guardian.
🏦 401(k): Our 401(k) plan is through Guideline with 4% company match - 100% of the first 3% and 50% of the next 2%.
💻 Computer & technology equipment: We provide the equipment you need to do your best work, applicable to your role + $1k new hire setup stipend.

Ready to Help Turn Integrations Into Growth Drivers?

We want diverse perspectives and experiences. If this role excites you but you're not sure you check every box, apply anyway. We consider every application thoughtfully and will either move forward with you, connect you with another team that might be a better fit, or keep in touch for future opportunities.

 

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