Marketing Data Analyst

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

The Cash App Engagement & Retention Marketing team builds and maintains deep, personalized relationships with our customers by understanding their needs — and delivering the right message, at the right time, through the right channel. Our goal is to nurture those relationships, drive meaningful action, and reinforce positive brand sentiment throughout the customer journey.

We're hiring a Marketing Data Analyst to support daily engagement marketing activities across customer segments and product verticals for Cash App's tens of millions of customers. You will help drive our engagement marketing team's performance through segmentation, personalization and data hygiene, ensuring our holistic end-to-end multichannel campaigns bring customers the information they need, when they need it. You will play an integral part in leading Cash App's overall digital presence with a unique focus on delivering marketing communications and evolution of related platform technology.

You Will

• Drive significant increase in consumer engagement marketing campaign velocity through campaign audience definition, experimentation and reporting.
• Analyze campaign results and customer behaviors to generate actionable insights that optimize performance and drive business impact.
• Develop and maintain operational dashboards to monitor campaign health and key marketing KPIs.
• Manage data pipelines, audience ETLs, and integrations with internal and third-party platforms to ensure accurate and timely campaign execution.
• Collaborate with marketers and marketing operations to incorporate customer traits, events, signals, and personas into segmentation strategies that enhance targeting and personalization.

You Have

• 3+ years experience in business analytics, marketing analytics, data operations or equivalent
• 3+ years experience using SQL to manage large, complex data sets
• 3+ years experience creating and maintaining data pipelines, ETLs, etc
• Experience working with marketing operations in a production at scale environment
• Ability to communicate technical insights to non-technical audiences
• Even better:
  • Experience with Customer Data Platforms (CDPs) such as Braze, Twilio Segment
  • Experience in a startup or fast-paced environment

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.