Growth Marketing Manager, Expansion

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

Join a high-impact team driving the next phase of growth at Cash App. Cash App is making a focused investment in reaching new audiences—and this role is central to that strategy. As the Growth Marketing Manager, Expansion, you’ll own the paid marketing channel strategy that sits outside of our always-on growth program; you’ll be tasked with winning the attention of untapped audiences and converting them into meaningful drivers of Cash App’s next chapter of growth.

While rooted in performance marketing, this role is designed for someone who is comfortable in uncharted territories, and gets excited about driving incremental growth through 0 to 1 initiatives. You’ll bring a mix of tactical resourcefulness, curiosity, and inventive problem-solving to identify whitespace opportunities and turn early experiments into scalable growth strategies. 

If you thrive in fast-moving environments, have a passion for setting the bar for best-in-class marketing, and want to shape the next chapter of Cash App’s growth engine, this role is for you.

You Will

• Design paid marketing experimentation campaigns that aim to unlock new audiences and emerging channels as tactical levers for our growing performance marketing program  
• Quickly develop and refine creative and media approaches in close partnership with data science, analytics, and creative teams—turning early ideas into scalable, high-performing campaigns
• Build proof-of-concept summaries that turn early test results into compelling proposals—earning buy-in to scale new tactics into always-on growth programs
• Work with internal and external partners to design holistic measurement strategies for emerging platforms and initiatives—ensuring we capture the meaningful signals needed to establish long-term value
• Stay tapped into evolving trends across channels, platforms, and consumer behavior—bringing a challenger mindset and industry-leading ideas to the table

You Have

• Performance Marketing Foundation: 3–5 years of experience executing performance campaigns across paid channels, ideally with hands-on experience building something from the ground up
• Entrepreneurial Spirit: Operates with a test-and-learn mindset and thrives in ambiguity—creative, scrappy, and obsessed with finding signal in the noise
• Audience Discovery & Strategy: Skilled in targeting, segmentation, and message testing to uncover and scale new user cohorts
• Experimentation Expertise: Comfortable designing tests and iterating quickly—combining data with intuition to identify what works and what doesn’t
• Data & Reporting Skills: Ability to work closely with analytics and data science to inform strategy. Must have hands-on experience manipulating your own data (SQL or Excel) and visualizing it (Tableau, Mode, Looker, or similar platforms)
• Strategic Storytelling & Influence: Communicates insights clearly and persuasively, especially with non-marketing stakeholders—earning buy-in and driving action
• Market Awareness: Deep curiosity and awareness of the evolving media and marketing landscape, with a proactive approach to applying new ideas and trends
• Collaborative Mindset: Brings good energy, low ego, and a collaborative spirit—someone who thrives on shared wins and makes the work better (and more inspiring) for everyone around them

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.