Content Ecosystem Manager

At Prodigal, we’re reshaping the future of consumer finance. Founded in 2018 by IITB alumni, our journey began with one bold mission: to eradicate the inefficiencies and confusion that have plagued the lending and collections industry for decades.

Today, we stand at the forefront of a seismic shift in the industry, pioneering the concept of consumer finance intelligence. Powered by our cutting-edge platform, Prodigal’s Intelligence Engine, we’re creating the next-generation agentic workforce for consumer finance—one that empowers companies to achieve unprecedented levels of operational excellence.

With over half a billion consumer finance interactions processed and a growing impact on more than 100 leading companies across North America, we’ve established ourselves as the go-to partner for organizations that demand more from their AI solutions. Our unparalleled experience, coupled with our trusted customer relationships, uniquely positions us to build generative AI solutions that will revolutionize the future of consumer finance.

At Prodigal, we are driven by a singular, unrelenting purpose: to transform how consumer finance companies engage with their customers and, in turn, drive successful outcomes for all. 

Role and responsibilities

We’re looking for an experienced content marketer who is ready to take full ownership of our content strategy and execution. As a key player in a rapidly growing Series A startup, you’ll have the unique opportunity to create a massive impact and shape our content from the ground up. You’ll be driving our messaging, optimizing campaigns, and helping us grow exponentially in consumer finance. This is an in-office role (Mumbai, Maharashtra).

Your day-to-day responsibilities will include:

1. Own and Execute Content Strategy End-to-End
   Take full ownership of our content strategy, ensuring it aligns with our overall business goals and drives results across all marketing channels.
   
   
2. Create Compelling Content Across Multiple Formats
   Write and edit content for various marketing and sales assets, including blogs, white papers, product papers, landing pages, website copy, ads, newsletters, and social media posts—ensuring that every piece contributes to our overarching strategy.
   
   
3. Drive SEO Success
   Keep a close eye on potential SEO keywords, implementing strategies that boost our rankings and organic traffic, helping us capture the attention of our target audience.
   
   
4. Lead Community Engagement
   Take charge of our community efforts, from content planning to leading our newsletter and social media channels. Your goal will be to engage and nurture our audience, creating a loyal, informed community.
   
   
5. Run and Optimize Campaigns
    Manage A/B testing for ads, email copies, and landing pages, and optimize campaigns based on data-driven insights to ensure the best results.
   
   
6. Collaborate with Sales and Customer Success
   Work closely with sales and customer success teams to deeply understand customer pain points and journeys. Meet with customers, watch their recordings, or gather feedback to ensure our content speaks to their needs.
   
   
7. Monitor Competitors and Industry Trends
   Stay ahead of the competition by monitoring their content strategies and staying up to date on the latest consumer finance industry trends. Use this knowledge to refine and improve our own strategy.
   
   
8. Leverage the Founder’s Brand for Thought Leadership
   Help drive key pieces of our content strategy by leveraging our founder’s brand as a thought leadership channel, sharing insights that elevate Prodigal’s authority in the market.
   
   
9. Measure and Optimize Content Performance
   Track content performance metrics closely and use this data to continuously improve and optimize our content strategy, ensuring we’re always delivering value and driving growth.

From day 1, Prodigal has been defined by talented, humble, and hungry leaders and we want this mindset and culture to continue to blossom from top to bottom in the company. If you have an entrepreneurial spirit and want to work in a fast-paced, intellectually-stimulating environment where you will be pushed to grow, then please reach out because we are looking to build a transformational company that reinvents one of the biggest industries in the US.

To learn more about us - please visit the following:

Our Story - https://www.prodigaltech.com/our-story

What shapes our thinking - https://link.prodigaltech.com/our-thesis

Our website - https://www.prodigaltech.com/