Lifecycle Marketing Manager

About Us

Propel is on a mission to build technology that strengthens the social safety net. We’re a passionate team of ~100 Propellers who envision a future where every American has the tools and resources they need to thrive.

The Role

Lifecycle marketing is at an exciting inflection point. We’ve laid the groundwork with early wins in driving revenue growth and retention, but we’re still in the early stages of building a scaled lifecycle marketing program. This role provides a unique opportunity to drive a disproportionate impact on a business that is keenly focused on growth, while helping over 5 million low-income Americans who deeply value our product.

We’re looking for a Lifecycle Marketing Manager with a high sense of ownership and creativity to continue our work in growing revenue through email, push and in app channels as well as driving new channel exploration. You’ll report to the Senior Manager, Lifecycle Marketing and partner closely with brand, marketplace, product, product marketing, data and engineering teams.

What You’ll Do

• Optimizing and driving performance of Propel’s lifecycle marketing revenue program - defining strategy, setting channel mix, and driving growth while maintaining strong user engagement
• Translate strategy into executional excellence - partner with our marketplace and healthcare teams to run high-performing promotional campaigns across core channels (email, push, in app), and test new approaches for optimizing and engagement and conversion
• Manage and optimize lifecycle marketing performance, including forecasting and reporting performance to leadership and cross-functional partners
• Build a high-performing creative engine and developing testing frameworks and workflows that consistently deliver new creative winners
• Lead rigorous A/B and incrementality testing, using structured analytics to unearth learnings and drive step-change improvements in performance
• Advance our attribution and modeling capabilities by determining the optimal approach for attributing conversions and revenue to lifecycle marketing efforts and how to use modeling and other techniques to optimize performance
• Collaborate with marketplace, healthcare, and product teams to drive growth - ensuring cohesive messaging, seamless user journeys, and automating winning strategies to drive growth

Requirements

• 5-7 years managing lifecycle marketing programs for 500K+ users at consumer-tech companies, particularly mobile apps using a modern CRM tech stack (Braze preferred)
• Deep familiarity with email, push, SMS, and in app channels and how to optimize them (Note:  Email coding experience is not required, but must understand html/css basics and be able to QA campaigns)
• Deep understanding of revenue generation strategies (personalization, retargeting, etc.) and tactics across the customer lifecycle (onboarding, reactivation, etc.). 
• Strong grasp of lifecycle marketing channel best practices with a trained eye for what wins and why. Track record of building systems and playbooks with creative partners and AI tools to consistently generate high-performing assets across channels
• Exceptional analytical thinker —adept at structuring and executing complex analyses to uncover insights, evaluate tradeoffs, and inform high-impact marketing decisions
• Clear and persuasive communicator—able to synthesize insights into clear narratives and align stakeholders across marketing, product, data, and finance
• Familiar with LCM attribution approaches (e.g. UTM’s, holdouts, etc.) and able to speak to the nuances of various attribution approaches
• Comfortable managing external agency relationships as well as internal stakeholder relationships with a clear coaching and accountability style
• Thrives in high-ownership environments; equally comfortable setting strategy and rolling up sleeves to execute

At Propel, you'll enjoy:

• Meaningful work and a strong shared sense of mission
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats a few times per year.
• 20 Days of PTO
• 4% 401K match
• $10k lifetime spend towards Carrot Fertility
• Excellent Medical, Dental and Vision options
• Other health and mental health focused benefits and perks 
• Propel builds compensation bands referencing the 75th percentile of compensation for companies like us. Expected compensation for the role as scoped is $120,000 - $135,000 and will be based on how a candidate matches to our internal leveling guide.

Additional Considerations:

• We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
• We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.
• Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).

More About Propel

Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like Vote.org, GoFundMe, and GiveDirectly. 

Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.

Learn more about our impact from the press

• Fintech Company Propel Announces $10 Million Fund For Food Stamp
• Late Show With Stephen Colbert
• How to Propel the Fight Against Poverty in America
• How Tech is Helping Poor People Get Government Aid
• Propel Routes Money to those Who Need it Most
• How one tech startup is giving cash to SNAP recipients
• Recipients Affected By Government Shutdown
• How hunger relief groups say you can help feed your neighbors during the shutdown and beyond
• Helping our Users Navigate this Crisis

Join us, and let's build something amazing together!