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Director of Marketing

Atlanta, GA

Proponents is an innovative and growing building products manufacturer and wholesale supplier. We offer a curated selection of proven, pro-grade, high-quality, affordable building products from trusted and vetted partners -- tailored to the needs of skilled construction pros in the field. We are career construction professionals and serve as genuine allies to our customers, enabling their growth and success.

Director of Marketing

 

Job Summary: 
The Director of Marketing will play a critical role in shaping the company’s initial go-to-market (GTM) strategy and driving customer acquisition efforts. This position is responsible for developing and executing branding and marketing strategies tailored to our target audience, overseeing the development of a user-focused digital platform, and providing sales teams with impactful marketing materials to drive revenue. The ideal candidate will have experience leading cross-functional marketing initiatives, working with consulting agencies, and delivering measurable results in a fast-paced, growth-oriented environment. 

 

Key Responsibilities: 

1. Marketing Strategy Development   

  • Create and execute a comprehensive marketing strategy that aligns with the company’s GTM objectives.
  • Define key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies as needed

2. Website Development and Digital Experience 

  • Oversee the development of the company’s website, ensuring it serves as a powerful tool for customer engagement and lead generation.
  • Lead UX research efforts to ensure the platform is intuitive and tailored to the specific needs of our target audience.
  • Collaborate with design, content, and development teams to deliver a best-in-class digital experience. 

3. Customer and Market Insights 

  • Conduct market research and customer segmentation to define target audiences and refine messaging.
  • Develop buyer personas and identify customer pain points to inform marketing campaigns and product positioning. 

4. Campaign Management 

  • Develop and manage multi-channel marketing campaigns, including email, digital ads, social media, and events, to drive awareness and revenue growth.
  • Analyze campaign performance and provide regular reporting to stakeholders. 

5. Agency and Vendor Management 

  • Identify and manage relationships with consulting agencies and vendors as needed to support marketing initiatives.
  • Ensure projects are delivered on time, within scope, and aligned with company goals. 

6. Sales Enablement 

  • Collaborate with the sales team to develop impactful marketing materials, such as brochures, sales decks, and product tear sheets.
  • Provide training and support to sales teams on the effective use of marketing tools and resources. 

7. Brand Development and Messaging 

  • Establish and maintain a consistent brand voice across all customer touchpoints.
  • Develop messaging frameworks and positioning statements that differentiate the company within the industry. 

Requirements:  

Education: 
Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degree preferred. 

Experience: 

  • 10+ years of experience in marketing, with a focus on B2B, digital marketing, or e-commerce. 
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Experience managing website development projects and conducting UX research.
  • Experience building a community and brand affinity for a well-known brand.
  • Video and photography production experience in planning, executing and overseeing.
  • Prior experience working in construction materials, building products, or supply chain industries is strongly preferred.
  • Experience managing branding and strategic partnership focused events strongly preferred.  

Skills: 

  • Strong project management and organizational skills, with the ability to handle multiple priorities.
  • Strong technical copywriter and proofreader with an eye for crafting powerful messages and stories.
  • Keen eye for design and details.
  • Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, or similar).
  • Exceptional communication and interpersonal skills to collaborate with cross-functional teams and external partners.
  • Analytical mindset with a focus on data-driven decision-making. 

Key Competencies: 

  • Strategic thinker with a focus on execution and measurable results.
  • Highly collaborative, with a strong ability to build relationships across teams and functions.
  • Creative problem-solver who thrives in a dynamic, fast-paced environment.
  • Customer-focused, with a passion for delivering exceptional experiences.

NOTE: This document outlines the general nature and level of work expected from individuals in this role.  It's important to understand that this is not an exhaustive list of responsibilities, duties, and skills.  Additional tasks or job functions that can be safely performed may be required as necessary by supervisory personnel.  This flexibility in additional duties showcases the company's adaptability and encourages employees to be versatile. The employee is expected to adhere to all work rules, procedures, and policies established by the company, including, but not limited to, those contained in the employee handbook.

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