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Senior Manager, Lifecycle Marketing

Brooklyn, NY

Our Mission

Prose is truly custom hair and skin care made-to-order—just for you. Our line of custom products are made by an in-house, Paris-based R&D team of gifted chemists who combine natural ingredients in innovative ways alongside dermatologists, giving consumers clean skin care, hair care and impeccable results. 

At the heart of Prose’s success is Singular, its proprietary AI-powered beauty-tech platform, which has revolutionized personalized beauty at scale. Marrying a technology-driven approach with an apothecary-style concept, all Prose hair and skin care products are personalized to your one-of-a-kind hair, skin, goals and environment.

We’re a company that wants to change beauty practices, so we’re changing the way beauty companies practice. As a certified B Corporation, a Public Benefit Corporation and Climate Neutral, we’re proving that good business is always sustainable. With Prose, there’s nothing sacrificed to bring you great products—not trees, materials, wages, or performance. 

Prose & Singular in Numbers

  • Founded in 2017, with hubs in Paris, New York, and Los Angeles
  • 10M+ consultations completed
  • 2M customers and 350K active subscribers
  • 21M custom products made, with 1M+ unique formulas
  • 350+ team members across disciplines
  • $600M+ in lifetime sales, with $165M+ revenue in 2024
  • Profitable since 2024

Discover our Company Culture on Welcome to the Jungle here

Discover our Company Mission & Vision in video here

Position Summary

We are seeking a customer-obsessed Senior Lifecycle Marketing Manager with deep subscription expertise to architect and lead the outbound communication strategy across our beauty customer journey. In this role, you will own project management and retention briefing strategies for email and SMS, shaping a dynamic editorial calendar that powers acquisition, engagement, upsell, and loyalty initiatives.

Reporting to the Director of Lifecycle and MarTech, you’ll leverage advanced analytics, AI-driven personalization, and seamless cross-team collaboration to elevate the customer experience and fuel long-term retention.

You will design and execute a hyper-personalized beauty content strategy that blends evergreen storytelling, seasonal campaigns, and disruptive launches, tailored to diverse customer segments. Partnering with Lifecycle Marketing, Brand, Design, and Digital Product, you’ll drive performance through rigorous testing, content optimization, and precision measurement. This role demands proven expertise in lifecycle marketing, subscription growth models, omnichannel campaigns, and advanced testing frameworks — all in service of building the most innovative and personalized beauty experience in the industry.

Key Responsibilities

  • Lead our customer lifecycle strategy — designing high-impact initiatives across the subscription journey that drive retention, revenue growth, and long-term loyalty in beauty.
  • Collaborate cross-functionally with Marketing, Product, and Innovation teams to deeply understand our beauty subscribers and leverage insights to launch longitudinal experiments that redefine how consumers experience personalized beauty.
  • Uncover opportunities in the decision-making journey by analyzing both quantitative and qualitative data; translate complex customer behaviors into actionable learning objectives that fuel smarter, AI-powered personalization.
  • Partner with Data, Engineering, and Product to map the customer experience end-to-end, identifying the “what, when, and how” of communication that elevates trust, beauty outcomes, and brand love.
  • Own and elevate agency partnerships, ensuring flawless QA of the editorial calendar and beauty communications that embody the brand’s premium, tech-forward positioning.
  • Continuously optimize the retention journey within the CRM ecosystem — applying AI-driven best practices, enhancing segmentation and personalization, and aligning lifecycle messaging to fuel loyalty and subscription growth.
  • Transform customer insights into powerful storytelling, translating research into strategic messaging that guides the full lifecycle roadmap — from acquisition to retention to monetization — and keeps the brand at the cutting edge of beauty innovation.

Key Qualifications

  • 8+ years shaping lifecycle strategies in subscription-based businesses, with deep expertise in email and SMS communications that fuel beauty brand loyalty and long-term customer value.
  • Proven mastery of testing and experimentation, turning insights into scalable frameworks that push the boundaries of personalization and set new standards in beauty marketing.
  • Highly analytical approach, leveraging data to conceptualize, execute, and optimize campaigns that deliver both measurable growth and elevated customer experiences. Bonus: hands-on familiarity with BI tools like Looker and data transformation workflows.
  • Exceptional project leader, skilled in sprint planning, initiative prioritization, and rapid pivots within fast-moving environments — with a knack for aligning cross-functional teams around bold, disruptive beauty initiatives.
  • Energized by next-gen personalization, with a natural drive to harness advanced segmentation and AI-powered engines to design breakthrough customer journeys across email, SMS, and beyond.
  • Email & SMS automation expert, with bonus experience in CDPs such as Simon Data, Segment, or Optimove — plus a working knowledge of SQL for advanced customer intelligence.

Perks & Benefits

Prose fosters inclusivity, learning, and diversity within our teams and workplace. Just as we celebrate unique beauty, every team member is encouraged to show up as their full self. In addition to creating an environment where all individuals feel welcome, we offer benefits that include:

A competitive and flexible PTO policy

Competitive compensation package 

Company sponsored health care plan (medical, dental and vision plans)

401k + matching

$125 monthly wellness allowance

FSA and commuter benefits

Snacks and vending machine available on site

 

In the New York Area, the anticipated base salary range for this role is $150,000 to $160,000 annually (+10% discretionary bonus and equity). Actual compensation will be commensurate with experience, qualifications, knowledge, and skills.  This role will be a hybrid position based out of our Williamsburg office and the expectation is that this person will be in the office 3 days per week. 

Prose Values

Intentional Inclusivity

We know the best ideas come from open minds and willingness to listen. While our products cater to the individual, an invitation into our process is always open to our community. 

We value our differences and diverse backgrounds by communicating openly, managing with transparency and striving to understand one another’s perspective. It’s a key ingredient to our innovation.

Connected Collaboration

Our strength as a group will outlast our efforts as individual contributors. With offices across countries, staying inventive and agile deepens our clear vision and consistent communication. 

We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times, but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.

Driven, Together

We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable, resourceful and responsible. Anyone and everyone is encouraged to lead. 

We recognize that in order to continue thinking one step ahead, we will need to try new things. We strive to provide an open environment that accepts this truth, making space for new ideas to emerge. 

Humanity Always

We assume good intentions in every interaction, keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence, authenticity and fellowship.

We operate with the intention of preserving resources, creating an environment we can all live in – for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet. 

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