Back to jobs

Principal Product Marketing Manager

United States

We're Hiring!

About Prove 

As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn.

Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.   

Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team! 

Title: Principal Product Marketing Manager

Department: Marketing

Reports To: Senior Director, Product Marketing

FLSA Status: Exempt

Location: United States

The Role

We are seeking a Principal Product Marketing Manager to own product marketing for Prove’s Grow solutions portfolio, including ProveX, our newest product, as well as additional solutions as they are explored, validated, and brought to market. This experienced product marketing leader will also own our strategy and outputs for competitive intelligence and help create structure and process for the product marketing team in how we launch solutions, deliver the product roadmap, and templatize assets for go-to-market teams.  

Reporting to the Senior Director of Product Marketing, this role sits at the intersection of portfolio strategy, competitive differentiation, and verticalized go-to-market execution. You will be responsible for shaping how Prove’s Grow solutions are positioned, enabled, and adopted—while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact.

This is an ideal role for a product marketer who excels at bringing clarity and focus to evolving solutions while scaling proven offerings.

Key Responsibilities

1. Grow Solutions Product Marketing Ownership

  • Own end-to-end product marketing for Prove’s Grow solutions portfolio, including ProveX and future solutions as they move from early exploration to product/market fit and scale

  • Define positioning, messaging frameworks, value propositions, and personas for Grow solutions

  • Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives

  • Lead go-to-market planning and execution for Grow solution launches, pilots, and feature releases

  • Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging

  • Act as the internal subject matter expert for Grow solutions across Sales, Marketing, and Revenue teams

2. Competitive Intelligence (Lightweight)

  • Maintain a strong understanding of Prove’s competitive landscape across identity, fraud, and growth-related use cases

  • Clearly articulate Prove’s differentiators, why we win, and where we compete best

  • Create and maintain lightweight, field-ready competitive materials, including battlecards, positioning snapshots, and objection-handling guidance

  • Partner with Sales and Revenue Enablement to ensure competitive insights are practical, current, and easy to apply in customer conversations

  • Surface competitive and market insights to inform messaging, positioning, and go-to-market strategy

3. Product Marketing Operations, Launch Excellence & GTM Enablement

  • Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables

  • Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency

  • Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment

 

4. Verticalized Intelligence & Enablement

  • Support verticalized product marketing intelligence in close partnership with Prove’s Vertical team

  • Develop vertical-specific messaging, value propositions, and use-case narratives tailored to priority industries

  • Create enablement and campaign-support assets such as vertical solution briefs, pitch decks, case studies, and talking points

  • Support demand generation and field marketing campaigns with verticalized content and insights

  • Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling

Cross-Functional Collaboration & Impact

  • Partner with Product, Verticals, Sales, Partnerships, Demand Generation, and Brand to deliver cohesive go-to-market execution

  • Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org

  • Support broader product marketing initiatives and launches as needed across Prove’s portfolio

Experience & Qualifications

  • 6+ years of product marketing experience in B2B technology (fintech, identity, fraud, payments, or security strongly preferred)

  • Experience owning product marketing for a solution portfolio or multiple related products

  • Proven ability to operate in both early-stage (discovery, PMF) and scaling environments

  • Strong go-to-market execution skills, including launches, enablement, and asset development

  • Experience building competitive intelligence and sales enablement materials

  • Experience developing verticalized messaging or industry-specific GTM strategies a strong plus

  • Excellent storytelling, writing, and presentation skills

  • Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment

  • Bachelor’s degree required; MBA or equivalent experience a plus

This position description should not be considered the final description of the position. The position description is not intended to be an all-inclusive list of duties and standards of the positions. It should be assumed that we would, to some extent, structure responsibilities in accordance with the successful candidate’s capabilities and changing business conditions. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

The anticipated salary range for this role is $170,000 - $195,000 plus variable commission / company bonus. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location and abilities, as well as internal equity and alignment with market data.

 

 

Benefits & Perks for FTE Provers:

  • Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan
  • Modern Health for financial, mental, and physical wellness
  • 401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices)
  • Unlimited Vacation and Flexible hours
  • Comprehensive medical benefits for you and your family ❤️
  • Emotional & Physical Wellness – Access to wellness services (EAP & Prove Well-Being Reimbursement)
  • Bottomless snacks & beverages for certain office locations
  • Daily GrubHub stipend for lunch if coming into the office (US Offices)
  • A great place to work and connect with other talented Provers like yourself!

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Prove we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Equal Opportunity Employment:

Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics 

Privacy & Data Protection:

When you are applying for a job at Prove, we collect and use your personal information in the job application process. To understand more about how Prove uses your personal information, please see our Recruitment Privacy Policy on our website.

Create a Job Alert

Interested in building your career at Prove? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Prove’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.