About Prove 

Social Media Manager

Reports To: Content Marketing Director  

FLSA Status: Exempt 

Location: US 

Role Summary

We're seeking a highly creative and strategic Social Media Manager to lead Prove’s social media presence and drive impactful digital campaigns. In this role, you'll be responsible for developing and executing comprehensive social media strategies aligned with our marketing objectives, crafting engaging content across various platforms, and organically growing our audience. You'll also play a critical role in supporting digital campaigns by developing website and landing page copy, creating short-form content, and implementing effective content promotion strategies, all while collaborating closely with marketing, product, sales, and product marketing teams to ensure cohesive and impactful communication.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall marketing objectives. This includes defining target audiences, identifying key performance metrics, and selecting appropriate platforms and tactics.
• Create compelling and engaging content for various social media platforms (text posts, images, videos, infographics, checklists, and other visual assets).
• Develop and maintain a detailed social media calendar, collaborating with marketing, product marketing, sales, and product teams.
• Implement strategies to organically grow social media audience, focusing on increasing engagement, followers, shares, and other meaningful social performance metrics.

• Transform long-form content (e.g., white papers, webinars) into engaging short-form pieces for various channels.
• Create social media copy, blog posts, infographics, checklists, and other creative assets.
• Design visually appealing and on-brand social media graphics using tools like Figma or Canva.
• Collaborate with the marketing team to align email marketing with overall marketing objectives.
• Repurpose existing content to maximize reach and impact across different platforms.
• Manage the content calendar and ensure timely publication of content.
• Collaborate with other teams (e.g., sales, product) to understand their needs and develop content that supports their goals.
• Coordinate the creation and optimization of website copy, including homepage content, service pages, and blog posts, to support campaign goals and improve SEO.
• Work with designers and developers to create compelling landing pages optimized for conversions, driving traffic from digital campaigns.
• Develop engaging short-form content for digital campaign elements, such as social media posts, email subject lines, display ads, and video scripts.
• Develop and execute content promotion strategies to maximize the reach and impact of digital campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of experience in B2B digital marketing.
• Experience in content repurposing and creating engaging content for various channels.
• Strong graphic design skills and experience with Figma or Canva.
• Excellent written and verbal communication skills.
• Data-driven mindset with strong analytical skills.
• Ability to work independently and as part of a team.
• Strong attention to detail and organizational skills.
• Ability to interpret data to optimize processes and operations.

The anticipated salary range for this role is $90,000- $100,000 plus variable commission / company bonus. The offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location and abilities, as well as internal equity and alignment with market data.