Marketing Campaign Manager
About Prove
As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn.
Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.
Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team!
Title: Marketing Campaign Manager
Department: Growth Marketing
Reports To: Senior Director, Growth Marketing
Location: US-Remote
About the Role
Are you a strategic thinker with a passion for creative storytelling, full-funnel execution, and cross-functional collaboration? We’re looking for a Marketing Campaign Manager who will act as a key advisor and expert in the development of global, high-impact marketing campaigns.
As a senior-level individual contributor, you’ll lead the design and execution of multi-channel programs that align tightly with GTM strategy and business goals. You’ll influence decision-making across product marketing, demand generation, field, and sales while owning the planning, execution, and optimization of campaigns that deliver measurable growth outcomes.
You’ll also help define and evolve our integrated campaign approach, working closely with leadership to drive alignment, efficiency, and performance across the marketing org.
Key Responsibilities
Strategic Leadership & Cross-Functional Influence
- Act as a strategic advisor on integrated campaign planning, providing guidance to regional, field, and product marketing teams.
- Lead the end-to-end development of global campaigns that align with product launches, thought leadership, demand gen, ABM, and sales initiatives.
- Serve as the point of contact and subject-matter expert across cross-functional pods — ensuring campaign strategy aligns to GTM goals and supports pipeline generation.
Campaign Execution & Optimization
- Develop full-funnel campaigns from concept to launch across paid, owned, and earned channels — including email nurture, digital ads, webinars, and media partnerships.
- Drive segmentation strategies using ICP data and ABM platforms to ensure campaigns resonate across verticals, buyer roles, and account tiers.
- Own campaign deliverables including briefs, messaging, content strategy, email sequences, ad copy, and partner activations.
ABM Program Ownership
- Design and execute scalable ABM programs (1:1, 1:few, 1:many) in partnership with sales, product marketing, and demand gen teams.
- Lead cross-functional alignment on target account strategy, outreach cadence, and persona mapping.
Process Improvement & Playbook Development
- Identify and solve gaps in campaign development processes; lead the creation of campaign playbooks, briefs, and cross-regional planning templates.
- Collaborate with global teams to improve speed to market, campaign consistency, and measurement frameworks.
Performance & Reporting
- Define success metrics and KPIs for each campaign; ensure alignment with business and team OKRs.
- Lead campaign testing strategies (e.g. A/B testing, creative testing), and provide performance insights and strategic recommendations to leadership.
- Deliver executive-level reporting on engagement, conversion, pipeline influence, and ROI.
What You Bring
- 8+ years of B2B SaaS marketing experience, with deep expertise in integrated campaign management and strategic planning.
- Recognized as a subject-matter expert and trusted advisor in campaign marketing, with a track record of influencing cross-functional teams and senior stakeholders.
- Demonstrated ability to lead global, full-funnel campaigns across multiple personas, industries, and regions.
- Mastery of ABM strategies and platforms (e.g. Demandbase, 6sense), CRM (Salesforce), and marketing automation tools (e.g. HubSpot, Marketo).
- Strong analytical mindset with the ability to interpret performance data and optimize accordingly.
- Proven experience creating and implementing scalable processes, frameworks, and templates that improve campaign velocity and effectiveness.
- Excellent communication and storytelling skills, with the ability to align stakeholders and present insights to executive audiences.
- Proactive, strategic problem-solver with a bias for action and a high standard for quality execution.
Why This Role Matters
This is more than just a campaign execution role — it's a strategic marketing leadership position for someone ready to scale programs, shape process, and directly influence how we go to market. As the Marketing Campaign Manager, you’ll be a key driver of Prove’s pipeline growth and brand relevance.
Benefits & Perks for FTE Provers:
- Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan
- Modern Health for financial, mental, and physical wellness
- 401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices)
- Unlimited Vacation and Flexible hours
- Comprehensive medical benefits for you and your family ❤️
- Emotional & Physical Wellness – Access to wellness services (EAP & Prove Well-Being Reimbursement)
- Bottomless snacks & beverages for certain office locations
- Daily GrubHub stipend for lunch if coming into the office (US Offices)
- A great place to work and connect with other talented Provers like yourself!
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Prove we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Equal Opportunity Employment:
Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics
Privacy & Data Protection:
When you are applying for a job at Prove, we collect and use your personal information in the job application process. To understand more about how Prove uses your personal information, please see our Recruitment Privacy Policy on our website.
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