Position: Market Intelligence & Growth Strategy Analyst 

The Market Intelligence & Growth Strategy Analyst will play a key role in strengthening Pearce’s market and competitive intelligence capabilities. This role will focus on developing scalable, data-driven prospecting and research systems that help identify high-quality prospects aligned with Pearce’s existing customer base. The analyst will leverage web-scraper based APIs, AI tools, and structured research frameworks to support geographic expansion, competitive intelligence, and sales enablement.

Responsibilities:

1) Data-Driven Lead Discovery & Similarity Modelling

• Extract prospect data at scale using web-scraping APIs and data aggregation tools
• Build and refine “look-alike” prospect models based on existing Pearce customers
• Identify companies with similar:
  • Industry
  • Geography
  • Asset profile
  • Service needs
• Continuously improve lead quality using feedback from Sales Managers
• Support lead extraction using:
  • Web-scraping APIs
  • Structured data sources
  • AI-assisted parsing and enrichment

2) Market & Business Intelligence Monitoring

• Track:
  • Business news
  • Industry reports
  • Market announcements
• Convert raw information into early sales and expansion signals
• Maintain an intelligence pipeline aligned with GTM priorities

3) Customer Profiling & Buying Signal Intelligence

• Develop detailed customer and account profiles
• Identify:
  • Buying triggers
  • Project lifecycle stages
  • Expansion and cross-sell signals
• Translate findings into sales-ready intelligence briefs

 

4) Sales Enablement & Intelligence Delivery

• Collaborate closely with Sales Managers, Account Managers, and Leadership teams
• Package intelligence into:
  • Prospect briefs
  • Market snapshots
  • Competitive summaries
  • Reports and dashboards
• Translate complex datasets and market insights into clear, visually compelling reports and presentations
• Ensure insights are actionable, timely, and aligned to sales motions

Tools & Technical Proficiency

• Experience with:
  • Web scraping tools or data extraction APIs
  • AI tools such as Microsoft Copilot or similar automation agents
  • Power Automate or workflow automation tools (nice to have)
• Strong proficiency in:
  • Excel (data analysis, structuring, reporting)
  • Power BI (building dashboards and visual insights)
  • PowerPoint (creating clear, executive-ready presentations)
• Familiarity with CRM systems (Salesforce is a plus)

Ideal Candidate Profile

• Bachelor’s degree in business, Engineering, Data Analytics, or related fields.
• 3+ Years of experience in market research, competitive intelligence, growth analytics, or strategy support roles
• Any exposure to Renewables, Telecom, or REIT is a plus
• Strong business acumen with analytical and structured thinking
• Ability to convert raw data into actionable business insights and narratives
• Proactive, self-starter attitude with high ownership
• Curious, adaptable, and comfortable working in evolving environments
• Strong written and verbal communication skills, with the ability to present insights to Sales Managers and Leadership
• Comfortable working with data extraction, automation, and AI-driven research tools