Chief Executive Officer (CEO)

American Snowsports Education Association (ASEA), dba 

Professional Ski Instructors of America (PSIA) & American Association of Snowboard Instructors (AASI)

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The Opportunity:  Chief Executive Officer (CEO)

Imagine leading an organization that shapes the future of snowsports education and inspires thousands of instructors who share your passion for skiing and snowboarding. The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) is searching for its next Chief Executive Officer (CEO) to drive the mission of promoting skiing and snowboarding through professional instruction.

At PSIA-AASI, we believe in the power of education to inspire, engage, and empower. We provide innovative, accessible professional development that enhances our members' careers and leadership potential in the snowsports industry, directly elevating the quality of instruction at our member schools. Our strategic goals focus on advancing PSIA-AASI as the recognized standard for ski and snowboard education and training while fostering inclusive communities where all members can thrive.

As the face of PSIA-AASI, the CEO will cultivate key relationships with Board members, regional leaders, industry stakeholders, and other organizations within the snowsports community. The CEO will manage the operations of the association and its education foundation, overseeing combined annual revenues of approximately $4M and a staff of 15-20. This role requires a collaborative and visionary strategic leader who can manage operational plans and budgets while driving the organization forward.

 

About PSIA-AASI:

Based in Lakewood, CO, PSIA-AASI is the world’s largest nonprofit education association dedicated to snowsports instruction.  With over 34,000 members across eight regions in the United States, we set the certification standards and develop the curriculum and educational resources that form the backbone of instructor training. We strive to ensure that every member experiences profound personal and professional growth. 

 

Essential Functions & Duties

Strategic Leadership:

• Develop and implement short and long-term strategic plans, created in partnership with the Board, regional leadership and stakeholders, to deliver the organizational goals and objectives .
• Ensure the organization's mission, programs, products, and services are consistently developed and executed with partners and stakeholders in a productive and effective manner. 
• Continue to evolve PSIA-AASI as the preeminent professional snowsports education association.
• Stays attuned to global market trends, risks, industry news, and other landscape factors that may affect members, members schools and the industry.

Program, Product, and Service Delivery:

• Oversee and lead the delivery of: 
• Educational products, services and partnerships
• National Standards
• Educational Alignment
• Membership direct product and services
• Publications
• Digital education
• Merchandising
• National Events
• Sponsorships/Pro-deals
• Marketing
• Foundation
• Member Services  
• Regional partnership products and services
• Association Management System 
• Event management systems and administration
• Member portal/account system
• Website
• Regional Call Center
• Financial Services
• Ensure effective methods to track progress, and regularly evaluate program components, so as to measure successes that can be effectively communicated to the board, regions, members and partners/stakeholders.

 

Financial Performance and Viability:

• Develop revenue streams sufficient to ensure the financial health of the organization
• Lead budgetary strategy and manage the budget process to meet organizational Ends

Community, Stakeholder and Public Relations:

• Act as the primary spokesperson for the organization to constituents, the media, and the general public.
• Foster effective and productive relationships with stakeholders and partners to strategically enhance the goals of the organization

Human Resource Management:

• Oversee the management of  human resources of the organization according to authorized personnel policies and procedures that fully conform to current laws and regulations.
• Oversee recruitment, employee management and release of all personnel, both paid staff and volunteers.

Board Governance:

• Communicate effectively with the Board of Directors, providing all necessary information for them to function properly and make informed decisions.
• Advise and inform board members, interface between board and staff, and assist in the development of board and advisory committees.

Required Skills and Experience 

• Working knowledge of PSIA AASI as an organization, its membership, structure, processes, educational content, methodology and history.  Understands a member’s experience. 
• Strong financial acumen, knowledge, understanding and experience in creating, analyzing and managing budgets, P&Ls, balance sheets, financial forecasting, ROIs, KPI fulfillment and fundamental fiscal responsibilities.
• Has the ability to productively work with cross-functional and disparate groups, creating outcomes of accord and agreement as a working partner in formal or informal leadership roles.
• Strategic leadership experience with innovative and enterprise wide IT transformation
• The ability to facilitate progress diplomatically while instilling genuine trust and results.
• Exemplary verbal and written communication skills.  
• Strong organizational skills, including planning, timeline development, program development oversight, delegation and facilitation.
• Demonstrated ability to foster a productive and collaborative working environment that promotes satisfaction, motivation and engagement.
• Knowledge of fair workplace principles and/or experience meeting the needs of diverse populations and leading efforts to create inclusivity and belonging.
• Experience leading and managing an organization through principled, measured, transformative change.

Preferred Qualifications & Experience 

• Bachelor’s Degree  or higher, from an accredited institution of higher education.
• Executive nonprofit membership association experience (5 years)
• Experience working with a Board in a Policy Governance environment (3 years)
• Experience in snowsports/resort operations or snowsports school management (3 years)
• Experience in sponsorship and partnership development and management (3 years)

Requirements

• Ability to travel as required to fulfill job duties.  Significant travel , both domestically and internationally will be needed periodically.

Compensation:

A competitive compensation package will be offered to attract an outstanding candidate. Compensation range for base salary: $180,000 to $200,000. Benefits include medical and long-term disability insurance, generous leave, vacation, and holiday policies, and 401(k) retirement savings plan.

 

To Apply:

To apply, please send a cover letter and current resume. The cover letter should outline your interest in this position and the unique experiences and skills that make you an ideal candidate for this role.  Please see timeline below.

PSIA/AASI is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, religion, color, age, gender (including pregnancy, childbirth, or related medical conditions), marital status, parental status, sexual orientation, gender identity, gender expression, ancestry, national origin, citizenship, political affiliation, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need. 

 

TIMELINE: Please review the below timeline and tentatively reserve dates and times

 

DATE	ACTIVITY	INFORMATION
9/24-10/24	Accepting applications	Submit application
10/25	Invites to Interview 1 sent	Invites will include the ability to schedule an interview slot on 11/2 or  11/3.
11/2 - 11/3	Interview 1	45 minute interview  via Zoom with Search Committee.
11/5	Invites to Interview 2 sent
11/23	Interview 2	1 hour interview in person with the Selection Committee near Denver airport.
11/25	Invites to Interview 3,4, and Final Interview sent
12/3-12/5	Interviews 3 and 4	45 minute  Zoom interview with ExLC (Regional CEOs) and separate 45 minute Zoom   interview with National Office Senior Staff
12/10-12/12	Final interview	1 hour interview with National Board
January 2025	Announce new CEO

 

For questions please contact: careers@thesnowpros.org