Demand Generation Manager

About PublicInput

PublicInput develops and supports Software-as-a-Service (Saas) solutions designed for government agencies and their consultant partners to facilitate and manage better communication with the public. Based in Raleigh, NC the company was founded with a vision to access and elevate historically underrepresented communities in the municipal and state planning process, while simultaneously streamlining cumbersome administrative work that so often prevents equitable outcomes.

Our Approach

Many engagement solutions only address small parts of the engagement process, offering a piecemeal approach that relies on third-party partnerships to fill in the gaps. PublicInput uses a unified approach, blending traditional and virtual engagement tactics via one integrated platform. Reliable, equitable, and simple, our easy-to-use user interface gives governments all the tools needed to facilitate successful public engagement.

Our Culture

PublicInput is driven by the core concept that “life is all about the people you meet and the things you create with them.” Through direct experience and collaboration, PublicInput is focused and committed to creating better ways for governments to have a relationship with their community. That is why we work hard to be the experienced and empathetic innovation partner that we wish we had had at our side when doing the tough job of engaging the public. 

About The Role & You

PublicInput is seeking a highly analytical and results-driven Demand Generation Manager to lead our lead acquisition and nurturing strategy. In this pivotal role, you will be responsible for developing, executing, and optimizing multi-channel marketing campaigns to fill the sales pipeline with high-quality, qualified leads that drive revenue growth.

What You Will Do

Strategy & Planning

• Working closely with the Director of Marketing and Lifecycle Marketing Manager, develop a comprehensive, data-driven demand generation strategy aligned with sales goals and overall business objectives.
• Working with the Marketing Operations leader, track key performance indicators (KPIs) including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Cost Per Lead (CPL), and Marketing Sourced Revenue.
• Continuously monitor, analyze, and report on campaign performance, utilizing A/B testing and experimentation to drive continuous improvement in conversion rates.

Campaign Execution & Optimization

Plan, execute, and manage integrated campaigns across multiple channels, including:

• Paid Digital Marketing (PPC, paid social)
• Content Syndication and Promotion (e.g., e-books, case studies, white papers).
• Webinars, Virtual Events, and Conferences 
• Email Marketing for both lead acquisition and targeted nurturing

Lead Nurturing & Management

• Design, build, and optimize lead nurturing programs using HubSpot to move prospects efficiently through the sales funnel.
• Collaborate with the Director of Marketing and Marketing Operations Lead to define and refine the Lead Scoring model to ensure consistent lead qualification and smooth handoff to Sales.
• Work with the Marketing Operations Lead to segment and define audiences.

Skills & Experience

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in a dedicated Demand Generation, Growth Marketing, or Campaign Management role, preferably in a B2G or B2B SaaS environment.
• Proven track record of designing, launching, and managing successful, measurable digital marketing campaigns that drive pipeline growth.
• Proficiency with Marketing Automation Platforms; experience with HubSpot is preferred. 
• Deep understanding of the sales funnel, lead scoring, and lead nurturing best practices.
• Strong analytical skills with the ability to interpret data, measure ROI, and make data-driven decisions.
• Proven track record of managing and scaling integrated SEO and SEM programs that drive measurable pipeline growth. 
• Hands-on experience with Canva or other design software for the end-to-end creation of digital marketing assets, including social graphics, presentation decks, and ads.

Preferred Qualifications

• Experience marketing to the Public Sector or municipal/government organizations.

Compensation

This role pays a market-competitive base salary and is eligible to participate in the company’s annual bonus plan.

You may also be eligible for our equity incentive program that awards high-performing employees on an annual basis - beginning in year two. These option grants are awarded at the CEO’s discretion to acknowledge employees who have made significant contributions to achieving our goals.

Benefits

• Unlimited Paid Time Off: You know yourself best so we trust you to take the time you need to maintain a rewarding work/life balance.
• Group Health, Dental, and Vision Plan: PublicInput offers a company-subsidized healthcare plan for employees, with options to add Dental, Vision, Life, and other benefit coverages for the employee and their family.
• Pre-tax 401k: The company provides access to make pre-tax contributions to a 401k program.

The Legal Bits

PublicInput is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristics protected by law.

As a condition of employment, you are required to sign and comply with an Employee Confidential Information Invention Assignment Agreement that requires, among other provisions, the assignment of rights to any invention made during your employment at the Company, and non-disclosure of Company proprietary information.

All company offers are contingent upon the completion of a criminal background check. Your employment is at-will and either you or we may terminate your employment at any time, with or without notice.

Diversity, Equity, and Inclusion

PublicInput celebrates all people and is committed to working actively towards equity and accessibility for everyone. 

We believe society is strongest when everyone is listened to, respected, valued, and able to contribute to the decision-making process, regardless of race, sex, ethnicity, national origin, religious faith, disability status, sexual orientation, or gender identity.

We seek talented individuals whose skills and experiences can help us transform the way government and communities work together.

We are committed to a nondiscriminatory approach and provide equal opportunity for employment and advancement in all areas of our company.