Customer Insights Manager

The people at Puffco don’t just create products — we build a bridge for everyone to experience the best that the plant has to offer through technology. We serve a highly engaged community in the millions unlike any other, with more added everyday.  

Puffco has already produced the most awarded devices ever in our space, but for us, this is just the beginning. We’re looking for uniquely excellent people to help shape the future of our industry.

Beyond products, we strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers. Puffco has also been listed by MG Magazine as one of the 50 best companies to work for. 

 

What’s The Role About:

Puffco is seeking an Insights Manager to lead custom quantitative and qualitative research initiatives, driving deep understanding of our customers. This role will play a critical part in shaping actionable insights and collaborating with department leaders to translate findings into testable strategies that foster business growth. By leveraging strong business acumen, the Customer Insights Manager will ensure our products, services, and marketing efforts are closely aligned with evolving customer needs and market trends. This position is integral to embedding customer-centric thinking throughout the organization.

 

Key Responsibilities:

Research Design and Execution

• Design, manage, and execute primary quantitative and qualitative research.
• Lead vendor selection, vetting, and management for research needs.
• Designing and building surveys via survey platforms like Survey Monkey.
• Building a true, unbiased NPS program with metrics that are monitored at the executive level.

Data Collaboration and Analysis

• Collaborate with other consumer data owners (e.g., analytics, mobile app, e-commerce, retail) to optimize data collection and ensure accuracy and integrity.
• Conduct journey mapping, tying qualitative and quantitative data together into a cohesive understanding of how each ICP/persona engages with cannabis, our brand, and our products.
• Stay current with trends and advancements in market research, data analytics, and customer behavior.

Strategic Insights and Recommendations

• Contribute to product development and marketing strategies by providing customer-centric recommendations.
• Assist in building an understanding of how cannabis industry trends correlate to the company’s existing and potential customer base.
• Build consumer feedback loops across brand touchpoints that feed into strategy development and KPI monitoring.

Planning and Reporting

• Lead in the development and execution of the insights plan and budget (i.e., budget, timeline, project management, reporting).
• Prepare clear, concise reports, dashboards, and presentations to communicate findings to stakeholders.

Skills:

• Strong skills needed in framing business and research questions, methodological choice, research execution oversight, and final delivery of insights and business recommendations

• Demonstrated ability to synthesize data to develop clear and concise communication of insights that compel action; strong skills needed in strategy development, storytelling, and data visualization
• Demonstrated expertise in survey architecture and writing.

• Experience in ethnographic research a plus

Qualifications:

• 3+ years of experience in consumer insights/market research or similar consulting role
• Supplier-side work in consumer products/durables preferred
• Experience developing and implementing the strategic priorities for a brand or category.
• Demonstrated ability to manage a research budget.
• Experience in emerging industries with limited reliance on secondary sources of data is preferred.

Working Conditions:

• LA hybrid based role
• In-office 2 to 3-days per week
• The ability to travel as needed for research needs and learning opportunities

The expected annual salary for this role is $120,000 - $135,000. Individual compensation is determined based on experience and skillset.

Perks and Benefits:

• 401K, Medical/Dental/ Vision/Life coverage, Flexible Time-Off
• Modern friendly office in LA Center Studios with a fun casual and comfortable work environment
• Snacks, lunches, retreats, and SO much more!

 

EQUAL EMPLOYMENT OPPORTUNITY
Puffco strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

 

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Puffco’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Puffco may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

**Additional information about our company can be found at www.puffco.com. 

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