Lead Product Marketing Manager, Crypto

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley’s cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be. 

We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build equity management tools for founders. Pulley is growing quickly with over 400 customers. 

Our trajectory is fueled by top investors like Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels. All of our growth has been organic, and we’re growing the team to meet the demand.

🌟 Product Marketing Manager - Crypto

We are seeking a Product Marketing Manager to join Pulley’s Crypto team. This role is ideal for an individual who has experience in token, and is passionate about launching a world-class token distribution platform. As a Product Marketing Manager, you will play a pivotal role in leading our Crypto marketing initiatives, connect with our customers to help drive growth, and help shape the future of our products.

🛠 Responsibilities

• Develop deep understanding of crypto market trends, customer needs, and competitor landscape
• Create compelling messaging and content tailored to crypto audiences
• Develop, lead, and execute on successful product launches and ongoing marketing campaigns
• Develop assets to support the GTM teams including sales enablement materials such as decks, one-pagers, case studies, solution briefs, and new product newsletters, etc.
• Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral
• Collaborate with product teams to inform the roadmap based on Crypto market and customer insights
• Work cross-functionally with product, sales, design, communications, support, etc.
• Build relationships with key crypto influencers and media outlets

🙌 Qualifications

• 5+ years of experience in product marketing experience, with 2+ years of experience in the Crypto space
• Experience with B2B SaaS marketing
• Strong understanding of blockchain technology and crypto ecosystem
• Excellent communication and storytelling skills
• Strong problem-solving skills and willingness to roll up one’s sleeves to get the job done.
• Skilled at working effectively with cross-functional teams

💚 Benefits

We are a remote-first team with an office in San Francisco. We do a team offsite to meet in person.

US-Based Benefits:

• Health insurance
• Unlimited PTO
• 401(k) Match

✨ Our Culture

TL&DR - Pulley is a unique fit, tailored for those who align with our values and culture. Discover the engaging culture of Pulley. We are looking for people who are excited about building a great company, not just working in a high-growth startup. In addition to function-specific skills, here are some traits that enable our team members to thrive:

• First Principles Thinking. We believe in breaking down problems into their most basic parts. We don’t reject ideas because they haven’t worked before. We understand “why did certain things work?” and apply it to our situation.
• Ship It & Iterate. Shipping is the starting line for learning. Ship something, talk to users, get feedback, and iterate. We focus on the inputs, on what we can control, not the outcomes. We take our best bets, and don’t fixate on the finish line.
• Boldly Honest & Aggressively Considerate. Being boldly honest means we push one another to act from first principles, set and hit goals, and ruthlessly prioritize. Being aggressively considerate means we care about each other as humans to win as a team. We speak up and embrace feedback.
• Default Yes. We believe that something is possible unless proven otherwise. Hard problems are often solved by people who didn’t know it was impossible.

We’re also inspired by the culture work done at other companies and plan to develop our own playbook here too. One of the concepts that resonate most with us is the importance of stunning colleagues. If you like the sound of our environment and you’re passionate about joining a team like the one we’ve described, we'd love to talk!

Annual Salary Range: $150-200k