About the Role

Pump.co is on the lookout for a Demand Generation Lead to drive our business forward. This role is your chance to shape our growth story and be a vital part of our dynamic team.

Responsibilities:

• Design and implement a comprehensive demand generation strategy that includes both organic and paid marketing efforts to increase brand awareness and generate leads.
• Develop and execute multi-channel demand generation campaigns, including email marketing, social media, content marketing, and paid advertising.
• Work closely with the sales and marketing teams to align demand generation efforts with overall business objectives and sales goals.
• Utilize data analytics to measure campaign performance, optimize strategies, and report on key metrics such as lead quality, conversion rates, and ROI.
• Create and manage demand generation budgets, ensuring cost-effective allocation of resources to maximize campaign effectiveness.
• Conduct market and customer research to identify opportunities, challenges, and emerging trends in the industry.
• Collaborate with marketing team to produce high-quality, relevant content that resonates with target audiences and supports demand generation goals.
• Implement lead scoring systems to prioritize leads and develop nurturing programs that guide prospects through the sales funnel

Qualifications:

• Proven track record as a Growth Marketing Lead or in a similar role. Familiarity with tech or cloud services is a plus.
• Craft engaging content and campaigns that capture attention.
• Use insights to refine strategies and make informed decisions.
• Be ready to adjust strategies based on evolving market trends and user feedback.
• Collaborate with marketing, tech, and other departments to ensure our brand message is consistent

Benefits (for U.S.-based full-time employees)

• Competitive salary and equity as an early member of our marketing team.
• Lunch and dinner at the office
• Full benefits package, including premium healthcare coverage for you and unlimited PTO.
• Continuous learning and professional development reimbursements.
• Quarterly company-paid team retreats