Recruitment and Enrollment Manager | Quest Forward Santa Rosa

Recruitment and Enrollment Manager | Quest Forward Santa Rosa

About Quest Forward Santa Rosa
Quest Forward is a private 6 - 12th-grade school that opened in August 2017.  We are a fully accredited comprehensive high school that believes in academic excellence, offers  A-G University-approved courses, and is hyper-focused on college and career preparation.  Our small class sizes, no cell phone policy, and personal attention to students create a welcoming, authentic learning environment for students. As one of the flagship schools for Opportunity Education (www.opportunityeducation.org), Quest Forward aims to set a model for schools nationwide.

In August 2025, Quest Forward added 7th and 8th grade to its school community; we will be adding 6th grade by August 2026. We expanded to middle school to offer a high-quality option for families and students while beginning to build a strong, connected community of learners who will matriculate to Quest Forward High School. 

About the Role: Recruitment and Enrollment Manager

The Student Recruitment and Enrollment Manager is responsible for ensuring that Quest Forward Santa Rosa meets and exceeds its annual student enrollment goals by building deep relationships with community partners, families, and the broader Santa Rosa community. This role requires a creative, driven, and community-minded professional who can lead local outreach, manage the full admissions process from inquiry to enrollment to matriculation, and ensure every family’s experience reflects the mission and values of Quest Forward Santa Rosa.

The ideal candidate is part data-driven marketer, part relationship builder, and part project manager - someone who thrives in a fast-paced environment and believes deeply in the power of education to change lives.

Key Responsibilities

Direct Community Engagement

• Build strong partnerships with community organizations, schools, churches, youth programs, and local businesses to increase awareness and visibility of Quest Forward Santa Rosa 
• Represent the school at community events, fairs, and speaking engagements
• Develop authentic relationships with families, students, and community influencers that build trust and enthusiasm for the school
• Coordinate and lead school tours, open houses,  shadow days,  and similar events to connect with prospective families

Lead Generation and Engagement

• Design and implement strategies to generate new leads through community referrals, events, social media campaigns, and online advertising
• Maintain a CRM or tracking system to monitor leads, inquiries, and conversion rates at each stage of the recruitment funnel
• Collaborate with the Opportunity Education communications team to align messaging, campaigns, and materials
• Track and analyze recruitment data to inform ongoing outreach strategies

Marketing and Communications

• Develop and maintain a content calendar in coordination with the OE Communications Team, capturing authentic stories — student projects, teacher highlights, family testimonials, and events — that showcase Quest Forward Santa Rosa's culture and outcomes
• Manage social media presence across Facebook, Instagram, TikTok, and YouTube, maintaining mission-aligned content that engages current families and attracts prospective ones
• Ensure visual and message consistency across all digital, print, and in-person materials in alignment with OE brand guidelines
• Track engagement data and use insights to refine outreach strategies
• Coordinate photography, videography, and design needs to ensure timely, high-quality content creation and archiving
• Support network-wide PR efforts by identifying compelling local stories, achievements, and partnerships for OE's broader communications channels

Family Communication

• Serve as the primary point of contact for prospective families from inquiry through enrollment to the first day of school
• Provide timely, professional, and personalized communication via phone, email, text, and in-person meetings
• Clearly articulate Quest Forward Santa Rosa’s mission, programs, and expectations to ensure strong family-school alignment
• Support families through all stages of the process, including financial aid, documentation, and onboarding

Application Management and Enrollment

• Oversee all aspects of the application process, ensuring accuracy and quality experience
• Track and report progress toward enrollment goals daily; reporting to the school principal, Chief of Schools, and Foundation leadership with regular updates
• Coordinate with school leadership to manage admissions timelines and class placements
• Lead family onboarding, including acceptance communications, enrollment paperwork, orientation, and transition support
• Maintain accurate student enrollment data and collaborate with operations staff for compliance reporting

Event Planning

• Plan and execute recruitment and enrollment events such as open houses, information sessions, shadow days, and community celebrations
• Collaborate with staff, students, and families to ensure events are engaging, informative, and reflective of the school’s culture
• Manage event logistics including scheduling, set-up, promotion, and follow-up communications
• Support school-wide events that enhance community engagement and pride

General Support of the School Community

• Participate as a visible and active member of the school community, attending key events and supporting the student experience
• Provide input and feedback to leadership on community sentiment and recruitment trends
• Support student enrollment, transfers, and withdrawals, ensuring documentation is complete and accurate
• Assist in maintaining student records in alignment with district and state requirements
• Collaborate with counseling and office staff to ensure accurate data entry and scheduling updates
• Communicate with families regarding registration and required documentation

Qualifications

• 3+ years of experience in marketing, community outreach, or related fields (education experience strongly preferred)
• Strong interpersonal skills and ability to build trust across diverse communities
• A competitive, goal-driven approach, with a history of achieving results
• Excellent written and verbal communication skills
• Organized, detail-oriented, and comfortable managing multiple priorities
• Willingness to work evenings and weekends as needed for key recruitment events
• Deep belief in the mission of Quest Forward Santa Rosa and the Opportunity Education Network

Compensation

Salary is currently budgeted in a range competitive with regional expectations. The starting salary is budgeted at $70,000.  

Non-Discrimination Statement

Quest Forward Santa Rosa and the Opportunity Education Network are committed to providing equal opportunity in employment and education. We do not discriminate on the basis of race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, age, disability, marital status, veteran status, or any other category protected by law.