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Senior Product Marketing Manager

Austin, TX, United States of America

At Qualia, we've built the leading B2B real estate technology that transforms the home buying and selling experience into a simple, secure, and enjoyable process. Our SMB and Enterprise products bring together users from across the real estate ecosystem---homebuyers and sellers, lenders, title and escrow agents, and real estate agents---onto a single shared digital closing platform, providing greater clarity and transparency to real estate transactions. Today, through our business customers across the country, millions of consumers use Qualia to close on homes every year.

WHAT YOU'LL WORK ON

Qualia is looking for a Sr. Product Marketing Manager to help drive the go-to-market strategy for our products. As a key member of the Product Marketing team, you will drive go-to-market initiatives, lead product and feature launches, develop clear messaging and positioning, and create content that enables our sales and customer success teams. This highly collaborative role partners closely with many cross-functional teams, including Product, Sales, Marketing, and Customer Success, to ensure the value of our products is communicated effectively to the market.

RESPONSIBILITIES

  • Create and execute comprehensive go-to-market strategies to drive product adoption and achieve revenue targets for new product launches, feature releases, and integrated campaigns
  • Own the release marketing process, collaborating with the product marketing team to deliver effective product training and go-to-market enablement
  • Develop compelling value propositions and messaging that differentiate our products in the market and resonate with our target audiences
  • Create high-quality content, including product decks, videos, customer case studies, and webinars that highlight product benefits
  • Partner with sales teams to create effective tools, training materials, and collateral that empower them to communicate our product's value to prospects and customers
  • Gather and synthesize customer feedback to help iterate on product messaging and positioning
  • Work closely with Product, Marketing, Sales, and Customer Success teams to ensure alignment on messaging, campaigns, and overall marketing strategy

YOUR BACKGROUND THAT LIKELY MAKES YOU A MATCH

  • Minimum of 5-7 years of product marketing experience, preferably within B2B SaaS
  • Experience developing compelling messaging and positioning and creating supporting content including blogs, one-pagers, website copy, demo videos, and FAQS
  • Proven experience in go-to-market planning and product launch execution,
  • Demonstrated ability to work cross-functionally and collaborate effectively with multiple stakeholders
  • Strong project management and organizational skills, with the ability to manage multiple projects simultaneously
  • Ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset
  • Experience with FinTech, InsurTech, and/or the real estate industry is preferred

WHY QUALIA

Qualia is made up of incredibly bright, mission-driven coworkers who are passionate about using technology to solve real-world problems---and we're growing quickly. In order to continue building an engaging and dynamic organization, we're committed to giving everyone the support they need to do great work.

Our benefits package is designed to allow our team members to be their best selves, both in and out of the workplace. In addition to comprehensive health plans, a 401k program, and commuter benefits, we prioritize family and personal well-being through professional development, parental leave, and a flexible time off policy. Qualia offers a robust online onboarding program to train new hires, biweekly all hands meetings, and a variety of internal virtual events to keep employees connected.

We believe diverse perspectives and backgrounds are critical to building great technology, and our goal is to cultivate an environment where people feel equally valued and respected. Qualia is proud to be an equal-opportunity workplace, and we welcome applicants from all backgrounds regardless of race, color, ancestry, religion, gender identity or expression, sexual orientation, marital status, age, citizenship, socioeconomic status, disability, or veteran status.

By submitting your application, you acknowledge and agree to the collection, processing, and use of your personal information as described in our Employee Data Privacy Notice.

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