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General Marketing Specialist

Remote - USA

About Quilt Software

Ever wondered how your favorite local shops compete with the big guys? That’s where we come in. We’re Quilt Software, providing Main Street's unsung heroes – from quirky cheese shops to family-run jewelry stores – with the tools they need to compete. Last year, we helped 14,000+ shops make over $2 billion in sales with our family of industry-specific software solutions.  

If you get a kick out of supporting local businesses, love great software, and want to be part of a company that’s powering Main Street, we’d love to chat. Come join us in our quest to keep local retail not just alive, but thriving! 

About the Role

We're looking for a versatile General Marketing Specialist to join our dynamic team, supporting three key areas of our marketing strategy: customer engagement, growth optimization, and content development. This multifaceted role will allow you to develop diverse marketing skills while making a measurable impact across digital channels.

As our Marketing Specialist, you'll craft compelling copy for various platforms, optimize conversion points using data-driven strategies, and develop engaging campaigns that resonate with our audience. You'll have the opportunity to work with multiple marketing channels including email, landing pages, SMS, in-app messaging, and social media.

The ideal candidate is self-motivated with strong communication skills, an analytical mindset, and a passion for continuous learning. If you thrive in a collaborative environment where you can apply both creative and analytical thinking to drive marketing results, we'd love to meet you.

What You Will Do

  • Create and optimize email marketing campaigns, including quarterly newsletters and lead nurtures
  • Develop and manage landing pages for marketing campaigns and content offers
  • Craft SMS and in-app messaging to support customer communications
  • Write copy for various channels (emails, landing pages, social media, ads, CTAs, etc.)
  • Leverage CRO best practices to continuously monitor, test, and optimize high-impact conversion points

Our Ideal Candidate

Preferred Skills and Qualifications

  • Strong motivation to learn and grow – You’re curious, open-minded, and actively seek new skills in CRO, user experience, and digital experimentation.
  • Self-sufficient and accountable – You can manage your own tasks, meet deadlines, and stay organized without needing daily check-ins.
  • Analytical mindset – Comfortable working with data, identifying patterns, and turning insights into actionable ideas.
  • Basic understanding of A/B testing – You have some exposure to experimentation or a strong desire to learn how to design, run, and evaluate tests.
  • User-focused thinking – Awareness of user experience (UX) principles and the customer journey across digital touchpoints. (bonus)
  • Strong communication skills – Able to express ideas clearly, both in writing and when collaborating with team members across departments.
  • Technical curiosity – Not afraid of working with digital tools, basic CMS platforms, analytics dashboards, or light troubleshooting.
  • Team player attitude – Collaborative, respectful, and eager to contribute to a positive team environment while working independently when needed.

Nice-to-Have Skills

  • Experience with tools such as Google Analytics, HubSpot, or Semrush
  • Exposure to landing page optimization, content editing, or copywriting
  • Basic familiarity with working alongside designers and developers

What We Offer

  • Competitive salary with performance-based incentives.
  • Comprehensive medical, dental, and vision benefits.
  • Paid professional development opportunities to help you grow in your career.
  • Flexible work arrangements, including hybrid work environment options.
  • Paid time off, 401k investment opportunity, and an engaging, collaborative company culture.

Salary - $65,000 - $70,000 depending on experience

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