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Principal UX Designer

Palo Alto, California, United States; San Francisco, California, United States

ABOUT QUINCE 

Founded in 2018, Quince was built to challenge the idea that nice things have to cost a lot. Our mission is simple: to make really high quality essentials for really low prices, produced fairly and sustainably. We believe everyone deserves exceptional craftsmanship and timeless design without the traditional markups. Quince is a direct-to-consumer (DTC) model that cuts out middlemen and leverages just-in-time manufacturing to minimize waste and maximize value.

Quince is a tech company disrupting the retail industry by putting AI, analytics and automation at the center of everything we do. Our unwavering commitment to excellence and company values guide our teams and actions:

  • Customer First: We prioritize customer satisfaction in every decision.

  • High Quality: True quality means premium materials and rigorous production standards you can feel good about.

  • Essential Design: We focus on timeless, functional essentials instead of chasing trends.

  • Always a Better Deal: Innovation and transparency ensure value for both customers and partners.

  • Social & Environmental Responsibility: We commit to sustainable materials, ethical production, and fair wages.

Quince partners with world-class manufacturers across the globe and serves millions of customers. With strong investor backing and a focus on sustainable growth, we are a company that is rapidly scaling while maintaining a commitment to quality, simplicity, and radical price transparency.

OUR TEAM AND SUCCESS 

At Quince, you will be part of a high-performing team that is redefining what quality, value, and sustainability mean in modern retail. We are a destination for builders, innovators, and operators to come together and challenge the status quo. Our collective ambition is bold. We are creating an entirely new category and customer experience – one that democratizes luxury and provides high quality products at radically low prices. That mission demands a world-class team committed to excellence. 

If you are motivated by impact, growth, and purpose, you will find a strong sense of belonging at Quince.

THE ROLE

Principal UX Designer 

We’re looking for a Principal UX Designer to join our team - an essential hire to help build a best-in-class product design team at Quince. This is a unique opportunity for someone who wants to help build a best-in-class UX discipline from the ground up - while immediately impacting the core Quince e-commerce experience.

This is a hands-on IC role for someone who can move seamlessly between strategy and execution: shaping UX vision, designing elevated end-to-end experiences, and setting new standards for craft, systems, and usability. You’ll thrive here if you’re energized by a fast-moving startup environment but have a clear vision for how to scale design maturity and process over time.

You’ll partner closely with Product, Engineering, and Brand leadership to deliver thoughtful, data-informed experiences across web, iOS, and Android. The work spans key e-commerce flows from product discovery and PDPs to checkout, order management, and post-purchase touchpoints, helping define how design drives both customer satisfaction and business growth.

You’ll join a small but mighty design team at a pivotal moment - bridging the gap between execution and strategic UX direction. The ideal person brings experience from more mature product organizations and can introduce structure, systems, testing rigor, and design craft, while staying hands-on and adaptable within a fast-growing startup. If you’re excited by building systems, elevating design quality, and shaping the next phase of Quince’s digital experience across app and web, this is the role for you.

Responsibilities 

  • Define and drive UX vision across key product surfaces (web, iOS, Android, B2B, and international).
  • Lead end-to-end design for core e-commerce experiences — from browsing and PDPs to cart, checkout, and order management — ensuring every touchpoint feels effortless, cohesive, and premium.
  • Design for a modern luxury brand — bringing aesthetic sensibility and restraint to digital experiences that convey quality and trust.
  • Partner closely with leadership (President, VP of Product, VP of Engineering, and cross-functional leads) to align UX strategy with business goals.
  • Introduce and operationalize user testing; define a scalable process for validation, iteration, and insight sharing.
  • Partner with Product and Analytics to drive experimentation and A/B testing, translating learnings into measurable UX and conversion improvements.
  • Improve and evolve our design system — refining components, documentation standards, and processes for implementation, iteration, and upkeep.
  • Help establish a foundation for micro-interactions and motion as part of our UX language, introducing this mindset to the broader team.
  • Collaborate cross-functionally to balance experimentation, data, and design excellence.
  • Provide mentorship and feedback to other designers, raising the craft and consistency of the team’s work.

Qualifications 

Required: 

  • 8+ years of product design experience, including e-commerce or consumer-facing platforms.
  • Proven experience designing for both web and mobile (iOS + Android).
  • Deep expertise in UX systems, scalable component libraries, and Figma best practices.
  • Strong understanding of end-to-end e-commerce journeys (shopping, cart, checkout, and post-purchase flows).
  • Experience running or collaborating on user research and usability testing.
  • Sharp aesthetic sensibility — you can design for a luxury brand and know the difference; you understand how to express craftsmanship, simplicity, and sophistication through digital design.
  • Thoughtful about micro-interactions, motion, and the small moments that elevate usability and delight.
  • Curiosity and a strong point of view on how to incorporate AI into the design process — for efficiency, exploration, and insight generation.
  • Excellent communication and storytelling skills; able to influence and inspire cross-functionally and at the leadership level.

All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles.

Pay Range

$240,000 - $260,000 USD

WHY QUINCE?

Joining Quince means being part of a mission-driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike.

EQUAL OPPORTUNITY & HIRING INTEGRITY

Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Quince is committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to complete your application or to perform the essential functions of a role at Quince, please let us know by completing this accommodation form. We review all requests individually and will work with you to determine appropriate accommodations on a case-by-case basis.

Employment is contingent upon successful completion of a background check. Quince will conduct background checks in compliance with applicable federal, state, and local laws.

Security Advisory: Beware of Frauds

At Quince, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Quince emphasizes legitimate recruitment practices. Initial communication is primarily via official Quince email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Google Meets or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.

 

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