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Marketing & eCommerce BI Analyst (Based in NYC)

quip NYC

DESCRIPTION

At quip, we design and deliver delightful products and services that keep your mouth healthy.

Over the past five years, we have grown a large community of millions of active consumer-members and tens of thousands of dental professional members through our direct to consumer channels. After launching in retail in 2018, we have expanded our distribution rapidly and are now available in Mass, Food, Drug, and specialty retailers all over the country. quip launched on Amazon in 2022 and has since become a highly strategic and high priority growth channel.  

We are a fast-growing “startup”-turned-grownup looking for a Marketing & eCommerce BI Analyst for an exciting new position that will allow for exposure across functions, levels, and facets of the organization.

We are seeking a highly analytical individual to transform data into actionable insights that drive growth, optimize customer engagement, and enhance marketing performance. The ideal candidate has experience analyzing digital marketing and eCommerce data to uncover trends, improve efficiency, and support strategic decision-making.

Location: Brooklyn, NY (Hybrid)

Experience: 2–4 years

Salary: $95k - $115k*

*This range represents anticipated base salary range for this position, in addition to competitive benefits and equity (as applicable). We carefully assess and consider several factors with each candidate, including location, role-related knowledge, experience and skills. Compensation may vary based on these considerations

RESPONSIBILITIES

Marketing & Digital Analytics

  • Analyze customer journeys, conversion funnels, and retention metrics to optimize marketing effectiveness.
  • Track and report on campaign performance using Google Analytics and Shopify data across channels like Meta, TikTok, Google Ads, Email, SMS, Retail Media, Programmatic, Social and Affiliate. Synthesize and track KPIs, providing actionable insights to improve ROI.
  • Build and maintain customer segmentation models to enhance targeting, personalization, and LTV.
  • Maintain and coordinate UTM usage to ensure uniform marketing measurement
  • Support testing and experimentation to identify opportunities to improve engagement and conversion rates.
  • Partner with the marketing team on the creation, administration and analysis of 1st party target segment data for use in Paid Ad and CRM channels.

eCommerce Performance & Subscription Analytics

  • Monitor key eCommerce performance metrics, including traffic, conversion rate, bounce rate, cart abandonment, etc.
  • Conduct subscription lifecycle and churn analysis, identifying opportunities to improve retention and reduce churn.
  • Develop predictive models for customer retention and LTV forecasting to inform business decisions.
  • Work closely with the eCommerce team to provide insights to improve UX, checkout flows, and product merchandising, etc.

Data Visualization & Reporting

  • Develop and maintain Looker dashboards to track marketing and eCommerce KPIs.
  • Ensure data integrity and accuracy across platforms (i.e. Shopify, Recharge, Google Analytics, and paid media networks).
  • Partner with Marketing, eCommerce, and product teams to align analytics with business goals.
  • Automate reporting and standardize KPI definitions to improve data accessibility.

Qualifications & Skills

  • 2-4 years of experience in marketing analytics, eCommerce analytics, or business intelligence.
  • Strong analytical and problem-solving skills, with experience in data visualization.
  • Experience with Looker (LookML experience is a plus).
  • Strong proficiency in SQL (ability to write complex queries and optimize performance).
  • Experience with Google Analytics, digital marketing platforms (Google Ads, Meta), and performance tracking tools.
  • Strong understanding of customer journey analysis, funnel metrics, and marketing attribution modeling.
  • Ability to translate complex data into clear, actionable insights for stakeholders.
  • Familiarity with A/B testing, experimentation methodologies, and conversion rate optimization.
  • Experience with Shopify, Recharge, or other eCommerce platforms is a plus.
  •  Knowledge and experience using a CDP is a plus.
  • Python or R for advanced analytics and automation is a plus.
  • Experience with NetSuite, ERP, or financial analytics is a plus.

BENEFITS

  • You'll be working in a high energy, fast-paced environment helping us make oral care simple and effective!
  • An office located in the heart of New York City
  • Competitive medical benefits, quip covers 95% of medical coverage for employees, starting your first day of employment. 
  • Free dental benefits as part of quip's Dental Program (NYC Residents)
  • Pre-Tax Commuter Benefits (~30% savings)
  • Dependent care FSA
  • Entire quip product line, refill plan, and employee discount
  • $400 incentivized gym reimbursement through our insurance
  • Open Vacation Policy
  • Computer and supplies provided
  • Employee Assistance Program, including mental health resources
  • Fully-stocked kitchen with cold brew on tap
  • Fun and inclusive culture! We offer People Resource Groups including quip Pride and Interest Groups like quip Book Club.
  • Team and company happy hours
  • quip Swag
  • Employee Referral Bonus Program
  • Competitive paid parental leave policy
  • Pet-friendly office
  • Sequoia Smartspend, offering discounts on things like travel, car rentals, cell phone plans, home goods, pet insurance, and more.
  • High potential for growth in a start-up atmosphere

About quip

quip is a modern oral health company launched in 2015 that provides thoughtfully designed personal oral care products and professional dental care services through a digital platform that makes oral care more simple, accessible, and enjoyable. The current personal care offerings include a wide selection of American Dental Association accepted (ADA seal) adult and kid electric toothbrushes, smart brushes, refillable floss pick and string, refillable mouthwash and gum, all kept fresh with a refill delivery service. quip’s professional platform, which is behind 

quip is committed to promoting equality, inclusion, and diversity beyond your brushing routine. We believe our company is better equipped to care for every mouth when we listen to fresh perspectives from every voice, and in doing so, we build an equal-opportunity team of the brightest minds (and mouths)—regardless of race, gender, age, religion, sexual orientation, identity, or any other trait that makes you you. By celebrating and supporting our differences, we will thrive in our mission to improve oral health for all.

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