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Senior Product Marketing Manager

New York, New York

ABOUT US

E-commerce got real-time data infrastructure decades ago. Physical stores still have not. RADAR is changing that.

RADAR is building the data infrastructure layer for the physical world, starting with retail. Our hardware-enabled SaaS platform uses proprietary overhead sensors, software, and AI-powered analytics to locate every product in a store, continuously, down to the fixture.

RADAR is already deployed across 1,400+ stores with retailers including American Eagle Outfitters and Old Navy, processing tens of billions of real-world events every day, delivering 99%+ accuracy in complex, noisy environments - at fleet scale.

RADAR is one of the best-funded companies in retail technology, backed by a recent Series B financing at a $1 billion valuation. Inventory accuracy is only the beginning. We believe RADAR can become foundational infrastructure for the physical economy, powering new AI-driven commerce experiences across retail and beyond.

Join us if you want to work on a large, unsolved, technically challenging problem with an ambitious team building category-defining technology.

OUR VALUES

  • Mission-Driven: We're transforming retail with cutting-edge technology and building something that truly matters.
  • Collaborative Team: We thrive on curiosity, shared goals, and solving complex problems together.
  • High Impact: You’ll make meaningful contributions from day one and help shape the future of our product and company.
  • Clear Communication: We value honesty, humility, and respectful dialogue—everyone’s voice matters.
  • Balanced Lives: We work hard, but not at the expense of well-being. We respect time, boundaries, and life outside of work.
  • Diverse Perspectives: We believe better ideas come from diverse backgrounds, experiences, and viewpoints.
  • Empathy-Driven Design: We build with deep respect for our end users, listening closely to their feedback and needs.

ABOUT THE JOB

RADAR sells a technically complex platform into enterprise retail. The sales cycle involves multiple stakeholders across IT, operations, merchandising, and finance, each evaluating the platform from a different angle. The commercial team needs materials, messaging, and competitive intelligence that are accurate, current, and useful in an active deal, not polished for their own sake.

This role owns the internal product marketing function: positioning, messaging, competitive analysis, sales enablement, and the materials the commercial team uses to move deals forward. It is not a demand generation or brand role. The output is clarity, credibility, and tools that help RADAR's commercial team have better conversations with retailers at every stage of the buying process.

Responsibilities:

  • Define and maintain RADAR's product positioning and messaging across segments, use cases, and buyer personas, ensuring the commercial team has a clear, consistent story that reflects current product capabilities
  • Build and manage the sales enablement library: pitch decks, capability overviews, ROI frameworks, objection handling guides, integration briefs, and battlecards
  • Own competitive intelligence, maintaining current profiles on direct and adjacent competitors, tracking product and go-to-market changes, and synthesizing implications for RADAR's positioning and sales approach
  • Lead the product launch process for significant releases, coordinating messaging, internal readiness, and retailer-facing communication across product, commercial, and customer experience teams
  • Partner with PMs to translate product capabilities into language that resonates with retail buyers, including business case framing, outcome-based narratives, and integration context
  • Develop retailer-facing materials that support the customer experience team in business reviews, renewal conversations, and program expansion discussions
  • Cross-Functional Partnership
    • Work as a shared resource across all product domains, with primary alignment to the commercial and product leadership teams
    • Partner most closely with PMs and the commercial team on messaging, launch readiness, and competitive positioning
    • Coordinate with Customer Experience on account-level materials and retailer business review content
    • Collaborate with the visual and brand designer to ensure all external and internal materials meet RADAR's visual standards
    • Operate with significant autonomy on asset development and competitive research; brings leadership in for messaging strategy and launch planning

ABOUT YOU

Required:

  • 7+ years of product marketing experience, with at least 3 years in a B2B enterprise context
  • Demonstrated ability to develop clear, credible product positioning for technically complex platforms with multiple buyer personas
  • Experience building and maintaining a sales enablement library that a commercial team actually uses
  • Strong competitive intelligence skills; able to monitor the market systematically and translate findings into actionable positioning guidance
  • Excellent written communication; produces clean, precise copy that does not require heavy editing
  • Comfort working with product teams to understand technical capabilities and translate them into business-relevant messaging

Preferred:

  • Experience in retail technology, enterprise SaaS, or hardware-adjacent markets
  • Familiarity with RFID, IoT, or physical-world sensing platforms
  • Experience supporting a commercial team selling into enterprise retail (merchants, IT, finance, or operations buyers)
  • Background developing ROI models or business case frameworks for complex platform sales

WHAT YOU'LL DO

In your first 30 days, you will:

  • Audit existing sales and marketing assets and develop a clear point of view on the most critical gaps
  • Meet and establish working relationships with PMs, commercial leads, and Customer Experience
  • Orient yourself to RADAR's current positioning, active deals, and the materials the commercial team relies on most

In your first 60 days, you will:

  • Have refreshed or produced at least one high-use sales asset based on current product and positioning
  • Have competitive profiles drafted and in active use by the commercial team
  • Be a visible and contributing presence in commercial team planning and deal support

In your first 90 days, you will:

  •  Have a current, organized, and accessible sales enablement library that the commercial team is actively using
  • Have RADAR's product positioning documented, consistent across commercial touchpoints, and reflective of current product capabilities
  • Have a defined, repeatable process for product launches that you own and can run independently

At RADAR, your base pay is one part of your total compensation package. The expected base salary range for this position is $170,000-$200,000. Individual pay is determined by work location and additional factors,  including job-related skills, experience and relevant education or training.You will also be eligible to receive other benefits including: equity, comprehensive medical and dental coverage, life and disability benefits, 401k plan,  flexible time off, and paid parental leave. The pay range listed for this position is a good faith and reasonable estimate of the range of possible base compensation at the time of posting. 

Research has shown that women & underrepresented minorities are more likely to read lists of requirements and consider themselves unqualified if they don't meet every single one. This list represents what we're ideally looking for, but everyone has unique strengths & weaknesses, and we hire for strength & potential, not lack of weakness.

Use of artificial intelligence or a LLM such as ChatGPT during the interview process will be grounds for rejection of your application process.

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