Demand Generation Specialist

Radicle Health is a collection of human services software products designed to foster collaboration and innovation, helping organizations better serve their communities. We believe technology plays a crucial role in the success of the human services sector, but no single system can meet the diverse needs of every agency. That’s why we’ve built Radicle Health as a home for mission-driven products that support organizations in delivering essential services. Under one roof, our teams learn from each other, test ideas faster, and think holistically about the individuals and communities we serve.

• 2-4 years of experience in B2B SaaS marketing, demand generation, growth, or marketing operations roles.
• Hands-on experience building and executing campaigns within marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce).
• A systems-oriented mindset — you enjoy working in marketing technology, building workflows, testing automation, and connecting platforms to drive performance (experience with tools like Clay, HubSpot, 6sense, or similar is a plus).
• Strong comfort working with data, segmentation, lists, filters, lifecycle stages, and lead routing logic.
• Detail-oriented with strong QA discipline across links, forms, workflows, automation logic, and reporting setup.
• Comfortable collaborating with RevOps teams to ensure campaigns are properly tracked and measured.
• Curious and motivated to deepen technical skills in automation, experimentation, and integrated GTM systems.
• Execution-focused demand generation marketer who enjoys building scalable systems and improving processes over time.
• LOVE tinkering with the tech

• Build, launch, and maintain inbound and ABM campaigns (emails, landing pages, forms, lists, nurtures, workflows).
• Own campaign execution within Clay, building and maintaining workflows for enrichment, targeting, and outbound activation in partnership with Demand Gen and RevOps.
• Own execution and ongoing optimization of marketing automation workflows, audience segmentation, lifecycle stages, and lead routing in partnership with RevOps.
• Set up and maintain ABM account and contact lists, views, and dashboards to support targeted outreach.
• Configure campaign tracking and ensure programs are set up correctly for performance visibility in collaboration with RevOps.
• Partner with the Director of Demand Generation on targeting, audience builds, and campaign execution.
• Use campaign performance insights to support ongoing improvements and optimization of marketing programs as the role evolves.
• Maintain clean documentation and organized campaign assets so programs are repeatable, scalable, and operationally efficient.

What we offer:  

• Unlimited PTO policy  

• Competitive medical, dental, and vision healthcare coverage   

• 401k matching  

• Paid holidays  

• Volunteer time off  

• Paid parental leave  

• Remote work stipend   

• Compensation: $75k - $95k Base Salary with Bonus Eligibility  
• Location: Remote  

Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. More information about the salary range specific to your working location and other factors will be shared during the hiring process.  

Radicle Health is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Radicle Health does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy.