Demand Generation Specialist (ABX & Lifecycle)

Radicle Health is a collection of human services software products designed to foster collaboration and innovation, helping organizations better serve their communities. We believe technology plays a crucial role in the success of the human services sector, but no single system can meet the diverse needs of every agency. That’s why we’ve built Radicle Health as a home for mission-driven products that support organizations in delivering essential services. Under one roof, our teams learn from each other, test ideas faster, and think holistically about the individuals and communities we serve.

• 3–5 years of experience in B2B marketing, demand generation, lifecycle marketing, or campaign operations  

• Strong hands-on experience with HubSpot (required)  

• Experience working with or alongside tools like Clay, Salesforce, or enrichment platforms (e.g., ZoomInfo)  

• Comfortable working inside marketing systems daily (workflows, lists, QA, campaign setup)  

• Strong attention to detail and ability to manage multiple campaigns simultaneously 

• Data-driven mindset with the ability to identify performance trends and take action  

What Success Looks Like

• Improved conversion rates across the lead → meeting → held funnel  

• High-quality execution of campaigns with minimal errors or gaps  

• Timely and accurate routing of high-intent signals to Sales  

• Strong campaign attribution and visibility into pipeline impact  
• Consistent execution of nurture and ABX campaigns across ICP accounts 

• Build and launch email campaigns, workflows, and nurture programs in HubSpot  
• Own daily execution inside HubSpot, including workflows, lists, campaign QA, and performance tracking
• Support always-on and trigger-based campaigns across ICP segments

2. Signal Monitoring & ABX Activation

• Actively monitor and act on Clay signals daily (intent, engagement, behavioral triggers)  
• Route high-priority Tier 1 signals to Sales in real time  
• Trigger and manage follow-up workflows in HubSpot based on signal activity  
• Launch and optimize Tier 2 signal-based nurture campaigns

3. Funnel & Conversion Optimization

• Own performance across the lead → meeting → held funnel  

• Identify drop-offs and implement improvements to increase booking and conversion rates  
• Support initiatives to improve meeting conversion and pipeline efficiency  

4. Attribution, Data & Marketing → Sales Handoff

• Ensure leads, meetings, and campaigns are properly tracked across HubSpot and Salesforce  

• Maintain clean data and consistent campaign attribution (source, campaign, lifecycle stage)  

• Support marketing → sales handoff workflows and follow-up processes  

5. Event & Campaign Support

• Build and manage pre- and post-event email workflows in HubSpot  

• Ensure proper routing, follow-up, and attribution for event-driven leads  

• Support campaign execution tied to webinars, field events, and executive programs  

What we offer:  

• Unlimited PTO policy  

• Competitive medical, dental, and vision healthcare coverage   

• 401k matching  

• Paid holidays  

• Volunteer time off  

• Paid parental leave  

• Remote work stipend   

• Compensation: $90k - $100k Base Salary with Bonus Eligibility  
• Location: Remote  

Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. More information about the salary range specific to your working location and other factors will be shared during the hiring process.  

Radicle Health is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Radicle Health does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy.