Campaign Specialist

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s well-being.

We are Fiercely Individual.

 

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

 

ROLES & RESPONSIBILITIES

• Analyze and adapt campaign build as per requirements
• Building / Scheduling journey and emails on SFMC as per client requirements.
• HTML coding and development for email using responsive design and email coding best practice.
• Maintaining accurate email templates with most recent HTML and CSS.
• Entering and tweaking HTML code for proper deployment in Salesforce Marketing Cloud.
• Thorough understanding of the elements of good design, HTML / CSS production, and email specific code requirements.
• Thorough understanding of email rendering in mobile devices, web-based email clients, and desktop clients.
• Technical skills: HTML, CSS, Photoshop, Salesforce Marketing Cloud, Email UI/UX, Responsive design.
• Strong proficiency in Salesforce Marketing Cloud, including Content Builder, Journey Builder and deployments.
• Manage numerous projects at one time and meet appropriate deadlines.
• Perform quality check and monitoring on all deliverables

 

REQUIREMENTS / QUALIFICATIONS

ACADEMIC BACKGROUND

• BSc in Computer Science or related technical discipline or equivalent practical experience.

 

REQUIRED EXPERIENCE

• At least 2-3 years email specific development experience
• 2 years of development experience
• Must have digital portfolio, covering dynamic email samples
• Experience on digital development skills and experience (landing pages, banners, etc).
• Experience dev skills in HTML, CSS
• Exposure to JavaScript and CMS (eg: Drupal and/or WordPress) is a plus!
• Hands on QA experience utilizing Litmus or similar.
• Familiar with ad publishers (eg. Salesforce, Engage)
• Photoshop, Skecth proficiency required to manipulate assets
• Detail oriented, organized, and the ability to meet deadlines while working with some projects at the same time.
• Proven experience with modern web standards and cross-browser compatibility issues
• Experience with front end, JavaScript and frameworks.
• Ability to work with IDEs (Sublime Text or Visual Studio Code is required)
• Knowledge of pre-processed CSS styling (SASS, LESS) is a strong plus.
• Experience working with mobile and web templates
• Knowledge and experience in graphic design for web, Photoshop, and Illustrator is a strong plus.
• Knowledge using repositories (eg. GitHub o Bitbucket) is a strong plus.
• Implementation of Email templates.
• Knowledge in W3C Standards (or able to learn quickly about them).
• Independent, responsible, and proactive with the ability to learn and achieve superior results.

 

LANGUAGES

• Desirable English Proficiency (B1 reading, writing, and conversation).

 

SKILLS / COMPETENCIES

Interpersonal Savvy:

• Builds constructive relationships with people both similar and different to self.
• Proactively develops relationships with a wide variety of people.
• Builds immediate rapport, even when facing difficult or tense situations.
• Engages input from others constantly and listens with empathy and concern.

 

Manages Ambiguity

• Deals comfortably with the uncertainty of change.
• Deals constructively with problems that do not have clear solutions or outcomes.
• Makes significant progress and remains calm and composed, even when things are uncertain.
• Manages the risk that comes with moving forward when the outcome isn’t certain.

 

Tech Savvy:

• Scans the environment for new technical skills, knowledge, or capabilities that can benefit business or personal performance.
• Continually scans the environment for technology breakthroughs.
• Experiments with a wide range of existing technologies while applying new and emerging options that can enhance organizational outcomes.
• Encourages others to learn and adopt new technologies.

 

Ensures Accountability:

• Establishes clear responsibilities and processes for monitoring work and measuring results.
• Promotes a sense of urgency and establishes and enforces individual accountability in the team.
• Works with people to establish explicit performance standards.
• Is completely on top of what is going on and knows where things stand.
• Provides balanced feedback at the most critical times.

 

Communicates effectively:

• Delivers messages in a clear, compelling, and concise manner.
• Adjusts to fit the audience and the message.
• Provides timely and helpful information to others across the organization. Encourages the open expression of diverse ideas and opinions.
• Attentively listens to others.