Copywriter

RAPP New York is looking for a Copywriter to join our award-winning Creative team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

RAPP is seeking a Copywriter who brings strong conceptual thinking, highly developed writing skills, and the ability to craft copy across a range of tones, voices, and channels. You will push the boundaries of creative excellence while ensuring the delivery of work that drives meaningful results. Collaboration will be key as you work with creative partners and cross-functional teams to deliver impactful and innovative ideas.

KEY COMPETENCIES:

• Comprehension: Fully understand and interpret briefs, self-start on execution, and connect the dots across multiple projects or channels.
• Ideation: Develop fresh, inclusive, and engaging concepts with thoughtful rationales that align with client needs and objectives.
• Craft & Execution: Continuously refine your writing skills while producing polished, on-brand copy that resonates with the target audience.
• Iteration & Elevation: Propose multiple creative solutions to challenges, iterating based on feedback, and elevating the work to exceed expectations.
• Directing & Managing: Confidently manage your workflow and collaborate effectively with internal stakeholders to meet deadlines and objectives.
• Storytelling & Selling: Craft compelling narratives, manifestos, and messaging that sell ideas internally and externally with clarity and persuasion.
• Business Contribution: Own parts of projects, ensuring on-time, on-brief delivery while contributing to the agency’s growth and client success.

YOUR RESPONSIBILITIES:

• Write compelling, clear, and creative copy for a variety of direct response media (email, direct mail, print, display, social, digital, TV, radio, and more).
• Develop concepts and messaging that align with client objectives and resonate with target audiences.
• Adapt tone and voice to reflect diverse brand guidelines and campaign goals.
• Collaborate with creative partners, strategists, and project managers to ensure cohesive creative execution.
• Present work to internal teams and clients, articulating the thought process and strategy behind your ideas.
• Incorporate feedback seamlessly while maintaining the integrity of your creative vision.
• Stay current with industry trends, emerging platforms, and audience behaviors to inform your work.
• Manage workflow efficiently, meeting deadlines and delivering on time and within scope.
• Ensure accuracy and consistency in all copy, adhering to brand guidelines and quality standards.

SUCCESS CRITERIA

• Development of innovative and impactful copy that drives results.
• Clear and concise communication, fostering collaboration and trust with team members and clients.
• Demonstrates a thoughtful and informed point of view, contributing to the creative process.
• Proactively tracks trends in marketing, technology, and culture to enhance creative solutions.
• Mentors and provides constructive feedback to junior team members when appropriate.

SKILLS AND EXPERIENCE

• Experience: 2-5 years of copywriting experience, with a portfolio showcasing produced work across channels (DM, EM, print, display, social, digital).
• Copy Craft: Strong ability to adapt tone, voice, and style to suit diverse brands and audiences, with exceptional attention to detail and editing skills.
• Creative Thinking: A knack for connecting insights with ideas to develop fresh, original concepts.
• Communication: Excellent written and verbal communication skills, with the ability to present and sell ideas effectively.
• Collaboration: Comfortable working in a team-oriented environment, with respect for diverse perspectives and a commitment to inclusivity.
• Adaptability: Ability to thrive under pressure, meet tight deadlines, and manage competing priorities.
• Technical Proficiency: Proficiency with Microsoft Suite (Word, Outlook, PowerPoint) and familiarity with Google Workspace. Experience with Keynote, Adobe Acrobat, and Figma is a plus. Curiosity about and interest in experimenting with AI tools is encouraged.

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Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $65,000 - $75,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.