Analytics Lead

 

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets, not audiences of one. Homogenous groups are to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all, and it’s dull.

 

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

 

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly, we value every individual’s well-being.

 

We are Fiercely Individual.

HOW WE DO IT:

At RAPP, we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning technologists and creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

 

YOUR ROLE:

 

The Analytics Lead reports to the Technical Director and the Project Manager he/she is currently working with. He/She works closely with other data analysts, developers, marketing teams and project managers to understand and address the data needs of the business. He/She should be able to work independently with little supervision. He/She is expected to guide data analysts in their day to day work as well as planning/follow-up of their continuous learning path. An excellent data driven mindset coupled with excellent presentation techniques are expected as core skills.

 

MAIN RESPONSIBILITIES / DUTIES:

· Expertise, guidance, and consultancy to both internal teams and external partners.

· Planning and follow up of data analyst activities on a day to day basis.

· Provides support to the team to remove impediments to make sure that the project is not blocked.

· Define and maintain technical documentation pertaining to the data analytics scope of a project.

· Define and maintain data analytics strategy based on industry standards.

· Define and plan training activities for data analysts for ramping up or staying up to date on data related subjects (statistics, tracking, visualization, analysis and reporting).

· Accountable for the correct tracking of all digital assets under the remit of the data team.

· Be the go-to person for any ad-hoc data-related questions.

· Responsible of proper execution of duties of all data analysts.

· Must remain hands on with execution as per data analyst duties.

 

REQUIREMENTS / QUALIFICATIONS

ACADEMIC BACKGROUND

 

· Degree in Statistics, Applied Mathematics, Computer Science or any quantitative field

 

REQUIRED EXPERIENCE

 

· 4-5 years work experience in data related field.

· Experience involving quantitative data analysis to solve problems.

· Experience with common analytical tools such as R, SPSS, Weka, NumPy, MatLab, etc. Experience in data models and reporting packages. Proficient in Excel and Powerpoint.

· Knowledge of web analytics tools such as Google Analytics and Adobe Analytics are highly desirable.

· Tools such as Power BI, D3.js, GGplot, Tableau, etc.

 

LANGUAGES

 

· French and English Proficiency.

 

SKILLS / COMPETENCIES

 

Communicates effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

o Attentively listens to others.

o Adjusts to fit the audience and the message.

o Provides timely and helpful information to others across the organization.

o Encourages the open expression of diverse ideas and opinions.

 

Tech savvy: Anticipating and adopting innovations in business-building digital and technology applications.

o Anticipates the impact of emerging technologies and makes adjustments.

o Scans the environment for new technical skills, knowledge, or capabilities that can benefit business or personal performance.

o Readily learns and adopts new technologies.

 

Self-development: Actively seeking new ways to grow and be challenged using both formal and informal development channels. Forms teams with appropriate and diverse mix of styles, perspectives, and experience.

o Shows personal commitment and takes action to continuously improve.

o Accepts assignments that broaden capabilities.

o Learns from new experiences, from others, and from structured learning.

 

Manages complexity: Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

o Asks the right questions to accurately analyze situations.

o Acquires data from multiple and diverse sources when solving problems.

o Uncovers root causes to difficult problems.

 

Strategic mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.

o Anticipates future trends and implications accurately.

o Readily poses future scenarios.

o Creates competitive and breakthrough strategies that show a clear connection between vision and action.

 

Builds effective teams: Using compelling arguments to gain the support and commitment of others.

o Forms teams with appropriate and diverse mix of styles, perspectives, and experience.

o Establishes common objectives and a shared mindset.

o Creates a feeling of belonging and strong team morale.

o Fosters open dialogue and collaboration among the team.

 

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization