Job Application for Associate Manager - Brand Marketing at Razorpay Software Private Limited

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Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.

We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital).

Designation -Ass. Manager, Brand Marketing

Function - Core Brand

Job Location - Bangalore

About the Role

Love how Nike’s built a brand for ‘all athletes over time? Or how Dove does its ‘Real Beauty’ campaigns? A lot of this is brand marketing that goes beyond products - strategic positioning, thoughtful campaigns and initiatives that drive salience, affinity and love for the brand, and events that drive thought leadership.

Why do we do this, you ask? To help people who know Razorpay love us & consider us the forefront of all things fintech & innovation. And for us to reach new audiences by making the same first impression.

We are looking for a brand marketer with a fiery passion for all things brand - to drive all of our efforts in building brand love, affinity & salience amongst businesses (startups / founders & entrepreneurs).

Roles and Responsibilities :

Ideate & collaborate on creative campaigns that will help drive our brand proposition to existing and new audiences.
Develop and rigorously execute creative plans - this is where it’ll never get boring for you. Every campaign is unique in itself - no two being alike. From events to print campaigns, from AR pieces to packaging ideas, you’ll be working on a gamut of brand-first touchpoints.
Drive brand marketing efforts across said campaigns - be it social media, PR, content & community engagement or influencer marketing.
Work with external agency partners, internal channel marketing, design teams in ensuring execution conformance.
Drive long-term brand vision as a key member of the marketing team.

Present data-backed post-mortems of each campaign performance.

Desired Skills and Experience

3-5 years of overall marketing experience
Strong creative & soft skills combined with an affinity for data.
Very agile, with a never-say-die attitude, highly organized and autonomous while also being collaborative when required.
Brand-first campaign experience (ATL campaigns, innovative media campaigns) would be a big plus.

Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.

Associate Manager - Brand Marketing

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