Senior Manager, Performance Marketing

Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India. 

Lead Razorpay’s digital performance and brand media charter across Display, Video, OTT, CTV, Programmatic, and Social platforms. Drive high-value merchant acquisitions and brand equity through complex, multi-channel campaigns. Champion AI-driven marketing workflows, advanced measurement frameworks, and cross-functional innovation to maximize ROI. Blend performance with storytelling to deliver both immediate business outcomes and long-term brand growth, while building and mentoring a high-performing marketing team.

Key Roles & Responsibilities

• Lead Razorpay’s display & video marketing strategy across (IG, YT, LinkedIn  OTT, CTV, programmatic channels & others) for both performance and brand objectives.
  
  
• Manage highly complex & multi-channel digital ads to maximize ROI while driving high value merchant acquisitions and brand awareness.
  
  
• Champion AI-driven marketing workflows, building automations (not limited to n8n, Zapier, etc.) for targeting, bidding, optimization, and reporting.
  
  
• Work cross-functionally with Product, Business, and Design teams to run high-impact, full-funnel campaigns.
  
  
• Build, mentor, and lead a team of channel managers, analysts, and ad-ops specialists, while managing agencies and external partners.
  
  
• Drive measurement excellence with advanced frameworks, incrementality testing, MMM, MTA, brand lift, attention metrics.
  
  
• Establish AI-first playbooks as a builder in the first 6 months, and then scale them into sustainable 10× growth engines.

• Influence and partner with brand teams to develop video-first storytelling and ad variations that maximize impact across platforms.
  
  
• Constantly experiment with new formats, channels, and technologies to keep Razorpay ahead of digital marketing trends.
  
  
• Drive end-to-end integration of analytics, attribution, and data platforms, ensuring razor-sharp insights and decision-making at scale
  
  
• Build strong strategic partnerships with platforms (Meta, Google, LinkedIn etc) to access innovations and unlock competitive advantage.

Mandatory Qualifications

• 8–10 years of deep performance marketing experience in high-growth startups (e-commerce, fintech, or similar).
  
  
• Proven track record of managing ₹10–20 Cr+ monthly budgets across Meta, YouTube, OTT, CTV, affiliates, and programmatic DSPs (DV360, The Trade Desk, etc.).
  
  
• Hands-on expertise in AI workflows and prompt engineering, building and deploying automations, not just adopting tools.
  
  
• Strong foundation in advanced measurement frameworks (MMM, MTA, incrementality testing, brand lift).
  
  
• Skilled in blending performance marketing with brand storytelling, creating campaigns that deliver immediate results and long-term equity
  
  
• Experience in team leadership and vendor/agency management.
  
  
• Hustler mindset with strong bias for speed, experimentation, and ownership.
  
  

Bonus: exposure to performance-driven influencer collaborations, or creative strategy.