Senior Associate, Sales Enablement

Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision — to simplify payments for Indian businesses — we’ve since grown into a fintech powerhouse driving India’s digital payment revolution.

Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow.

From seamless checkouts to payroll automation, across India, Singapore, and Malaysia, we’ve been engineering a fintech ecosystem that’s redefining how money moves across Asia — and we’re just getting started.

Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently.

Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme — and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region.

We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions — including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) — along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia.

But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen — you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle — if you’re curious, you’ll feel at home here. People > Pedigree — we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles — this is where interns question CXOs and CXOs say “thank you.” Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors,  you’ll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.

Role Summary

We are looking for a GTM leader to drive Sales Enablement across CRM, analytics, and process excellence — with a clear north star: Increase NPS of managed merchants.

This role sits at the intersection of Sales, Product, Ops, and Data. You will ensure our GTM teams have the right systems, insights, and workflows to deliver a best-in-class merchant experience.

 

Core Objective

Improve NPS of managed merchants by enabling frontline teams with:

• Clean and reliable CRM systems

• Actionable analytics & merchant insights

• Scalable, efficient sales & post-sales workflows

 

Key Responsibilities

CRM Ownership & Excellence

• Own CRM strategy, hygiene, and governance (Salesforce/HubSpot/other)

• Improve pipeline visibility, forecasting accuracy, and data integrity

• Define and enforce CRM usage standards across GTM teams

• Build automation to reduce manual effort and improve response times

Analytics & Merchant Insights

• Design dashboards for account health, churn risk, expansion opportunities, and NPS drivers

• Translate merchant feedback into actionable GTM insights

• Drive weekly/monthly business reviews using data

• Identify leading indicators that impact merchant satisfaction

Process & Workflow Enablement

• Design and optimize sales → onboarding → success handoffs

• Reduce friction in merchant lifecycle journeys

• Drive rollout of new processes and tools

• Partner with Product & Ops to improve merchant experience touchpoints

NPS Improvement Programs

• Analyze NPS data to identify root causes

• Build structured playbooks to improve detractor recovery

• Track impact of interventions on NPS and retention

• Own merchant experience improvement initiatives end-to-end

Success Metrics (6–12 Months)

• ↑ Managed merchant NPS

• ↑ CRM data accuracy & adoption

• ↓ Sales cycle friction & process SLAs

• ↑ Forecast accuracy

• ↑ Merchant retention & expansion rates

 

Ideal Profile

• 5–10 years in GTM, Revenue Operations, Sales Enablement, or Business Operations

• Strong CRM experience (Salesforce/HubSpot preferred)

• Hands-on experience applying AI in GTM or Ops contexts, such as:

• Building prompts/workflows using LLM tools

• Implementing AI-driven automation in CRM

• Creating predictive models or health scoring systems

• Using AI tools for call analysis, sentiment, or workflow automation

• Comfortable experimenting, prototyping, and shipping AI-enabled solutions

• Excellent analytical skills (SQL/Excel/BI tools)

• Experience working cross-functionally with Sales, Product & Ops

• Structured thinker with strong execution bias

• Obsessed with customer experience & process clarity